Newsroom 
Adidas has marked the end of Lionel Messi’s Argentina career with a film that trades statistics and trophies for something far more personal: the footballer’s own voice. Released just before Argentina’s match against Benin, his final appearance for the national team, the film works less like an advertisement and more like a farewell letter. Link: … Read more
Amit Kumar has been appointed interim head of Google Cloud’s India business, succeeding Sashikumar Sreedharan. Kumar joined Google Cloud in 2021 and currently leads its Digital Natives business in India, focusing on cloud and generative AI adoption among startups and digital-native companies.
Mantra Group has appointed actor Ranbir Kapoor as its brand ambassador as the Pune-based real estate developer expands into new markets and categories. Founded in Pune in 2007, Mantra now has interests across residential, commercial and retail segments. It has launched branded residences with luxury brand Jacob & Co., entered Mumbai with large-format projects, and … Read more
Google India has launched the ‘Google Search – Samjhe. Samjhaaye. Raah dikhaye.’ campaign to showcase the everyday helpfulness of AI Mode in Google Search. Conceptualised and written by Prasoon Joshi, chairman, Omnicom Advertising India, and developed by Google India with McCann India, the campaign highlights how Search is evolving from a place for quick facts … Read more
JioStar is making the technology built through JioHotstar’s streaming operations available to media partners worldwide under a new platform called PRISM. Amit Malhotra, head of international business, JioStar, shared the move at CABSAT 2026, saying that while JioHotstar is going global, the company is also opening up its technology to partners under the PRISM brand. … Read more
Mia by Tanishq has released a new film under its ‘Precious, Every Day’ platform, featuring brand face Aneet Padda. The campaign builds on the idea that women do not need to wait for a special occasion to feel precious, encouraging self-choice and everyday celebration. The film follows a catch-up between Aneet and an old friend, … Read more
Om Prakash Reddy has been elevated to General Manager at Tata Consumer Products. He joined the company in September 2024 and previously served as Deputy General Manager – Shopper Marketing, South 2 (AP and Telangana). Before Tata Consumer Products, he held roles at Britannia, Emami, Reckitt Benckiser, Marico and ITC.
Nikon India has launched ‘The Creator’s Cut’, a 360-degree brand campaign centred on video-first storytelling and the creators behind it. Spanning food, fitness and festive content, the campaign explores how creators turn everyday moments into cinematic narratives, with Nikon positioning its imaging products as tools for different forms of visual storytelling. At the heart of … Read more
Swiggy has announced a brand refresh for Dineout, giving the dining-out platform a sharper and more prominent identity in its category. While the consumer-facing name will now be simply Dineout, the Swiggy logo will remain an integral part of the identity. The change reflects the platform’s momentum as India’s dedicated dining-out destination and simplifies how … Read more
Mivi has stepped into the 5G smartphone category with the launch of the One 5G, backed by a campaign created by The Womb. Titled ‘No Debate. Just Mivi One’, the campaign is built on a simple idea: people with very different preferences can still agree on certain things they want in a smartphone. The launch … Read more