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Swiggy Refreshes Dineout With New ‘d’ Logo and Mint Green Identity

Swiggy Refreshes Dineout With New ‘d’ Logo and Mint Green Identity

Swiggy has announced a brand refresh for Dineout, giving the dining-out platform a sharper and more prominent identity in its category. While the consumer-facing name will now be simply Dineout, the Swiggy logo will remain an integral part of the identity. The change reflects the platform’s momentum as India’s dedicated dining-out destination and simplifies how consumers see the brand, with Swiggy continuing to back it with scale, technology and trust.

The refreshed identity pairs a compact, lowercase ‘d’ logo with a subtle Swiggy pin that carries forward the legacy of the trusted parent brand. The ‘d’ is more visible and sits cleaner across app icons, screens and other touchpoints. Fresh mint has been chosen as the colour because it feels refreshing, sociable and unpretentious, in line with the focus on the ease and spontaneity of dining out.

Mayur Hola, head of brand, Swiggy, said Dineout is a big part of India’s dining and F&B ecosystem, and the new identity reflects that evolution. Moving from Swiggy Dineout to Dineout, he said, gives the brand a more distinctive identity while retaining the Swiggy S pin as a mark of trust and experience. The new green identity, he added, reflects growing ambition in dining out and the opportunity for Dineout to build a category-defining brand for India’s evolving food and dining culture.

The refreshed brand architecture will be visible across all external channels, including social media, customer communications and in-app messaging. Dineout is currently running its flagship The Great Indian Restaurant Festival (GIRF), reimagined this season as The Great Indian Ravi Festival, with Ravi Kishan as the face of the campaign.

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