Newsroom 
Schwarzkopf Professional has unveiled Lived-In 2.0, the next chapter of its popular hair colour trend, through an exclusive four-city masterclass series – Drop, Look & Learn – led by Global Colour Ambassador Arjan Bevers across Mumbai, Delhi, Kolkata and Bengaluru. The initiative builds on the original Lived-In trend’s debut in India last year at St. … Read more
Aditya Kankaria has joined Coca-Cola India & Southwest Asia as Senior Director – Integrated Operations, HCCB. Bringing over 16 years of leadership experience across telecom and FMCG sectors, he will focus on driving operational excellence, transformation initiatives, and sustainable growth while working closely with bottling partners and cross-functional teams. Prior to this, Kankaria served as … Read more
Havas has introduced a new global study, “The Science of Desire,” arguing that brand desirability, not just visibility, is the key driver of growth in an increasingly AI-driven marketing landscape. The research draws on insights from over 87,500 consumers, more than 2,400 brands across 10 markets, and 1,000 AI-led interviews, building on Havas’ long-running Meaningful … Read more
Omnicom Media India has partnered with JioStar and Whisper World to launch a unified in-content advertising solution spanning linear television, OTT and connected TV, with Beiersdorf-owned NIVEA India as the first brand to activate the format. The offering helps advertisers reach audiences who increasingly consume content across multiple screens, including premium streaming and CTV environments … Read more
Prime Video has announced a slate of more than 15 Indian and international titles ahead of Prime Day 2026, which will run from 4 to 6 July. The line-up spans six languages – Hindi, Tamil, Telugu, Malayalam, English and Korean – and includes a mix of Prime Video originals, post-theatrical releases and international content. Among … Read more
Alpenliebe has partnered with Swiggy to launch the Sweetest City Challenge, an initiative encouraging customers to show greater appreciation toward delivery partners during order deliveries. The campaign will roll out across more than 20 cities, including Pune, Mumbai, Bengaluru, Kolkata, Chennai and Delhi. It follows findings from Alpenliebe’s India’s Sweetness Report, based on a survey … Read more
Asian Footwear has launched a new digital campaign, “Chase the Mindset,” featuring Paralympic gold medallist Nitesh Kumar, built around the idea that success begins with the right mindset. The campaign promotes the brand’s Hyper Cushion footwear range, drawing on Kumar’s journey as a para-athlete to highlight themes of resilience and determination. The digital film positions … Read more
Royaloak has appointed Team Pumpkin as its integrated digital marketing partner, handing the agency a wide-ranging mandate across the brand’s digital ecosystem. Under the partnership, Team Pumpkin will manage Royaloak’s social media marketing, website management, e-commerce operations and performance marketing, while also providing strategic support for influencer engagement. The mandate brings together multiple digital functions … Read more
Sony MAX has announced a celebration marking 25 years of Aamir Khan Productions, honouring a legacy that has shaped Indian storytelling. Guided by its “Deewana Bana De” philosophy, Sony MAX has long championed blockbuster entertainment, making this collaboration a natural fit between a channel built on celebrating films and a production house known for purpose-driven … Read more
Myntra Beauty has partnered with Kindlife to bring two Korean beauty brands, Frankly and Seapuri, to its platform, marking the India debut of both labels and adding fresh depth to its K-beauty offering. The launches expand Myntra Beauty’s international portfolio, which now spans more than 20,000 products across over 360 brands. Seapuri’s range includes skincare, … Read more
All Rights Reserved @2025ViralVault
