Newsroom 
Atomberg Technologies has rolled out a new campaign featuring Jackie Shroff to promote its water purifier, using humour and nostalgia to simplify a typically technical category. The campaign cleverly reworks the recall of Shroff’s iconic polio awareness ads, adapting the familiar format into a light-hearted narrative that makes product features more accessible to a wider … Read more
Pepper Communications Group (PCG) has been appointed as the public relations partner for Apis India, as the FMCG brand sharpens its focus on structured and strategic communications. The mandate spans media relations, reputation management, and overall communication strategy, aimed at strengthening the brand’s positioning among key stakeholders. Founded in 1983, Apis India has built a … Read more
The Dharampal Satyapal (DS) Group has expanded its ‘Living Billboard’ campaign to Mumbai, building on the success of its earlier rollout in Delhi. The initiative is part of the company’s broader push to promote sustainability and drive public awareness around environmental responsibility. At the heart of the Mumbai activation is a large-scale green installation made … Read more
Indriya has unveiled its Akshaya Tritiya campaign, marking the beginning of a long-term partnership with actor Krithi Shetty. Centred around the cultural significance of Akshaya Tritiya, the campaign takes a personal storytelling approach to highlight the emotional connection consumers share with jewellery during the festive season. The campaign film features Shetty in a traditional festive … Read more
Mia by Tanishq has unveiled its ‘Sunkissed’ campaign ahead of Akshaya Tritiya, positioning jewellery as an effortless part of everyday style rather than an occasional indulgence. Moving away from traditional festive advertising, the campaign leans into a lighter, more lifestyle-driven narrative. At the centre of the campaign is a music video featuring Mary Ann Alexander, … Read more
Uber has launched a new IPL-season campaign that shifts focus from celebrity-led storytelling to product-led communication, spotlighting its Uber Bike rides starting at ₹25 for up to 3 km. In a media environment typically dominated by cricketers and film stars, the brand adopts a challenger mindset, placing affordability and everyday utility at the centre of … Read more
Spotify has rolled out a new campaign centred on enhancing the value of Spotify Premium, spotlighting advanced features like AI DJ and Lossless Audio. The initiative aims to showcase how the platform is evolving into a more personalised and immersive listening experience. At the core of the campaign are everyday listening moments, demonstrating how Spotify’s … Read more
Philips Personal Health India has appointed Ahaan Panday as the brand ambassador for its grooming range, Philips OneBlade, alongside the launch of a new campaign titled “Built Different.” The move signals Philips’ focused push to strengthen its connection with Gen Z consumers, a cohort that increasingly views grooming as a form of self-expression rather than … Read more
Moloco has introduced ‘Moloco Ads for Performance CTV’, marking its entry into connected television (CTV) as a performance-focused advertising channel. The new offering is designed for app marketers looking to drive measurable outcomes such as installs and user engagement through television screens. Building on its expertise in mobile advertising, Moloco’s latest product brings real-time optimisation … Read more
Pet care platform Supertails has rolled out a new brand campaign rooted in the cultural fabric of Bengaluru, featuring creator Danish Sait. The campaign marks a shift in the brand’s storytelling approach, moving beyond product-focused communication to a more immersive, locally resonant narrative. Video Link: https://www.instagram.com/reel/DXJBNkok_S7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set in Bengaluru, the film draws heavily from the … Read more
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