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McCann India has introduced Fresh Take 2026, an initiative to identify and nurture the next generation of advertising film directors in the country. Developed with D&AD and Mothership Productions, the programme is a career accelerator for early-stage directorial talent. The initiative is open to ad film directors within their first three years of work, with … Read more
Sameer Suneja, Group CEO of Perfetti Van Melle, has been appointed as an Independent Non-Executive Director on the Board of Samsonite Group S.A. The appointment brings Suneja’s extensive global leadership and consumer goods expertise to the travel lifestyle company, further strengthening its strategic leadership and governance framework.
Tilt Brand Solutions has appointed Sandeep Nair as Executive Vice President & Head of Consulting to lead ConsulT, its brand consulting division. With leadership experience across P&G, Reckitt, Tata Consumer Products, Swiggy, and most recently as Co-Founder & Chief Strategy Officer at David & Who, Nair will focus on helping businesses align brand strategy, innovation, … Read more
Spinny has acquired the title sponsorship rights for India’s upcoming two-match T20I series against Ireland, with the fixtures set to be played as the Spinny Cup. The matches will take place on 26 and 28 June at Stormont in Belfast, with broadcast coverage on Sony Sports Network and streaming on Sony LIV. The sponsorship builds … Read more
Mother Dairy Fruit & Vegetable has renewed its integrated media mandate with WPP Media for another four years, extending the partnership until 2030. Under the renewed agreement, WPP Media’s Wavemaker will continue handling integrated media planning and buying for the company. The association between the two companies dates back to Mother Dairy’s digital media business, … Read more
Mathrubhumi Group has rolled out a series of FIFA World Cup initiatives spanning its print, digital, television, radio and magazine platforms, combining prediction contests with dedicated editorial coverage of the tournament. Mathrubhumi Daily, the group’s print edition, has introduced a daily prediction contest titled “Panthattam.” Readers participate by filling out a coupon published on the … Read more
Tata Play has expanded its value-added services with the launch of Tata Play Tamil TV, an ad-free, 24×7 service offering a curated line-up of popular Tamil television shows from Star Vijay. The service brings together family dramas, reality shows and mythological content, giving viewers a single platform to access well-known Tamil titles. The launch taps … Read more
Slay Media has entered a strategic partnership with Mumbai-based production studio Pause Media Collective, bringing together strategy, creative development and production under a single integrated offering for brands. The collaboration pairs Slay Media’s expertise in brand strategy, digital campaigns and platform-led content with Pause Media Collective’s production capabilities. The companies said the goal is to … Read more
Omnicom Media has announced a new partnership with Netflix aimed at reshaping how advertising integrates into streaming, combining audience data, AI and creative technology to make ads feel native to the content itself. The collaboration brings together Acxiom’s audience intelligence, Omnicom’s Omni operating platform, and Omnicom Production’s AI-driven creative tools with Netflix’s Ads Suite, enabling … Read more
It’s a strange kind of gamble: take your biggest shopping event of the mid-year calendar, and hand the spotlight to a goat with a limousine, a diva diet, and apparently, star power. But that’s exactly what Flipkart has done with “Goat Sale Is Back,” the film fronting this year’s GOAT Sale. The film leans all … Read more
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