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AZORTE has unveiled its latest campaign for ‘AZ by AZORTE’, a youth-focused line designed to resonate with Gen Z’s evolving approach to fashion and identity. Built around the popular “fit check” format, the campaign features digital creators showcasing their personal style through short, creator-led films. These narratives go beyond trend-following, highlighting fashion as a form … Read more
ABP Digital has elevated Ankit Gulati to Revenue Head – Digital, marking a key leadership move within the organization. Gulati, who joined in 2023 as National Sales Head – Digital and Content Solutions, brings with him extensive experience across platforms, having previously held leadership roles at ScoopWhoop, Arré, Radio City India, and PVR Cinemas. His … Read more
Pee Safe has launched its latest digital campaign, #BeInYourComfortZone, marking the onboarding of Smriti Mandhana as the ambassador for its Comfort Range. The campaign signals a shift from purely functional messaging to a more emotional, everyday narrative around intimate hygiene and personal comfort. At its core, the campaign highlights how small moments of discomfort can … Read more
Swiss watchmaker Rado has named Smriti Mandhana as its ‘Friend of the Brand’, further deepening its association with the sport of cricket while reinforcing its focus on innovation-led storytelling. The partnership brings Mandhana into Rado’s growing roster of cricket-linked ambassadors, which includes players like Kagiso Rabada and Cameron Green. Known for her elegance and consistency … Read more
LOVETC, founded by Ananya Birla, has announced Tamannaah Bhatia as the face of the brand, marking a key milestone as it enters its second year of operations. Launched in 2025, LOVETC has quickly gained momentum in the premium colour cosmetics space, reporting a steady 30% month-on-month growth. Built on a digital-first strategy, the brand has … Read more
Deconstruct is leaning into entertainment and cultural storytelling with its latest campaign featuring Anirudh Ravichander, spotlighting its Gel Sunscreen as an everyday essential for Indian consumers. Built on the insight that while sunscreen adoption is rising, comfort and wearability remain key barriers, the campaign addresses a familiar problem-greasy, heavy formulations that don’t suit hot and … Read more
Carlos Alcaraz has been named the Global Brand Ambassador for Infosys, marking a multi-year partnership that blends elite sport with AI-led innovation. The collaboration reflects a shared philosophy-precision, consistency, and continuous improvement. As one of the youngest World No. 1 players in men’s tennis, Alcaraz represents a new generation of athletes driven by data, discipline, … Read more
The Good Edge has been appointed as the public relations and communications partner for Westlife Foodworld Limited, which owns and operates McDonald’s restaurants across West and South India. Under this mandate, the agency will handle corporate communications, media relations, public affairs, corporate reputation, and crisis management. The scope also extends to Ronald McDonald House India, … Read more
Nespresso is reshaping its global marketing narrative with the launch of its Vertuo World campaign, marking a strategic shift in how the luxury coffee brand positions itself. Fronted by global pop icon Dua Lipa, the campaign introduces a fresh cultural edge, while longtime ambassador George Clooney transitions into a supporting role. Launched on April 14, … Read more
Gupshup has announced the launch of Superagent, an autonomous AI agent designed to manage and scale customer conversations across messaging and voice channels. Positioned beyond traditional chatbots, Superagent functions as a full-stack orchestrator for customer engagement. From a single conversational interface, it can design campaigns, build and manage customer journeys, provision messaging infrastructure, process transactions, … Read more
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