Asian Paints has launched a new campaign for Beautiful Homes Painting Services (BHPS), highlighting its technology-led, end-to-end approach to home painting. Set around wedding preparations at home, the campaign uses a series of films to show how the service handles every stage of the process, from colour and design selection to execution and supervision.
One film showcases Sabyasachi-designed wallpapers, with different combinations explored to reflect the family’s style. Another features the AI Colour Visualizer, which lets homeowners preview paint shades and wallpapers in their homes before work begins. Professional teams manage execution and timelines while families focus on the occasion. BHPS offers colour and design guidance, AI-powered visualisation, mechanised painting tools and dedicated supervision, with guaranteed on-time completion backed by a 20% money-back assurance.
Amit Syngle, MD and CEO of Asian Paints, said consumers want a home transformation to feel as seamless as the outcome, especially during weddings and festive occasions when every detail comes into focus. The campaign shows how BHPS takes care of the painting journey, from visualising the space and exploring colours to professional execution and timely completion, so homeowners can focus on the people and moments that make these occasions special.
Sukesh Nayak, CCO of Ogilvy India, said a wedding home runs on an immovable deadline, high social stakes and a family with no bandwidth left to supervise, which is when a professional service becomes a necessity rather than a luxury. BHPS is available across more than 1,200 towns and has served over 5.7 lakh consumers.
