Foodstrong, the Indian health food and nutrition brand built around “Good Made Easy,” has partnered with actor Sara Ali Khan as its brand ambassador. She will feature across the company’s upcoming campaigns, digital platforms and new-product initiatives as it expands its presence across protein, functional nutrition and everyday food formats. The partnership comes as protein … Read more
FUJIFILM India has appointed actress Rashmika Mandanna as brand ambassador for its Imaging Solutions business, covering Electronic Imaging, instax and Photo Imaging. She will feature across the company’s imaging portfolio in India, which includes digital cameras, instax instant cameras, smartphone printers, QuickSnap, binoculars and photo printing solutions. Mandanna is also an instax user. The company … Read more
Hansaplast has launched a range of washproof printed plasters for children in Sports and Wildlife variants, featuring former South African cricketer Jonty Rhodes in its campaign. The range includes 10 prints, and the campaign positions minor cuts and scrapes as part of everyday play rather than an interruption. Link: https://www.instagram.com/reel/Dd8e4mdpXsp/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== A new television commercial shows … Read more
Asian Paints has launched a new campaign for Beautiful Homes Painting Services (BHPS), highlighting its technology-led, end-to-end approach to home painting. Set around wedding preparations at home, the campaign uses a series of films to show how the service handles every stage of the process, from colour and design selection to execution and supervision. One … Read more
Whirlpool of India has launched a three-film campaign for Luxuriem, its range of premium four-door refrigerators, bringing back the brand’s iconic jingle in a new format. Conceptualised by Creativeland Asia, Delhi, the campaign is built around the theme ‘Simply Peerless’ and highlights three aspects of the range: intelligence, adaptability and design. The films spotlight Freshness … Read more
Integral Ad Science (IAS) will provide third-party brand safety and suitability measurement for ChatGPT Ads, becoming one of the first media quality partners to support the advertising platform. The move comes as conversational interfaces emerge as another channel for brands, creating a need to measure advertising environments beyond the open web, connected TV and social … Read more
Nikhil Vyas has been appointed Head of Strategy & Investments at Swiggy. He will lead group-level strategy and investments, driving key growth initiatives and strengthening Swiggy’s food delivery ecosystem. Previously, he was a Partner at McKinsey & Company and also has experience with UBS.
Ashita Khanna has joined Monster Energy as Senior Marketing Manager – APAC, India. She brings 12 years of experience in brand building, marketing and communications, having previously worked as Lead – Brand Marketing at Lenskart.
Fossil has unveiled its Diwali 2026 campaign featuring brand ambassadors Varun Dhawan and Kriti Sanon. The festive campaign celebrates togetherness, cherished traditions and timeless style while showcasing the brand’s latest range of timepieces. Link: https://www.instagram.com/reel/DeHQWdMoRH-/?utm_source=ig_web_copy_link&stkn=NTc4MTIwNjQ2YQ== Set against a Diwali celebration, the campaign film follows Varun and Kriti as they spend time with friends and family. … Read more
Surf Excel, the laundry detergent brand from Hindustan Unilever, has returned to a familiar setting for its long-running ‘Daag Achhe Hain’ campaign: a race. Nearly two decades after the idea began in 2005 with stories of children getting dirty while doing something good, the latest film uses a children’s running race to explore empathy. In … Read more