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Day: October 6, 2026

Kantar Launches Experience Impact With Qualtrics

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Kantar has launched Kantar Experience Impact, a customer experience solution developed with Qualtrics, to examine how customer interactions shape brand perceptions and growth. It combines Kantar’s Meaningfully Different Salient framework with Qualtrics’ Experience Management Platform, bringing customer experience, brand tracking and operational data together to show which interactions matter most. Organisations can use it to … Read more

Uber Launches ‘Ooooober’ Campaign For First Ride Free Offer

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Uber has introduced “Ooooober”, a new brand mnemonic built around the familiar sound of surprise and delight. Created with Talented and produced with Bang Bang Films, the campaign promotes the First Ride Free offer for eligible new riders. The idea starts with a simple human reaction: the “Ooooo” people make when they discover something unexpectedly … Read more

Marico Lifts Its Stake In Plix Parent To 84.09%

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Marico has strengthened its hold on Satiya Nutraceuticals, the parent company of plant-based nutrition and personal care brand The Plant Fix (Plix). The FMCG major now owns 84.09% on a fully diluted basis, up from the 60% it held earlier. The increase comes from the purchase of an additional 24.09% stake from the company’s founders … Read more

Kalyan Jewellers Is Celebrating Every Form of Shakti This Navratri

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Kalyan Jewellers has released its latest Navratri campaign film, paying tribute to the many forms of Shakti found in the women who hold families together and keep traditions alive. Built around the thought that “she is the strength that holds us together,” the campaign captures the festival through devotion, family, tradition and togetherness. The film … Read more

Life Hard Nahi, Aapka Paani Hard Hai: Eureka Forbes Puts Hard Water in the Spotlight

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Eureka Forbes has launched a new campaign for its Aquaguard Water Softener range, featuring actor Parul Gulati. Built around the line “Life Hard Nahi, Aapka Paani Hard Hai,” it uses everyday humour to point at an overlooked culprit behind common hair and skin troubles: hard water. The idea comes from a familiar habit. When hair … Read more