OpenAI is expanding advertising on ChatGPT with a new format that places visual ads while users generate images. The test will begin in the US later this month with a select group of advertisers.
According to OpenAI, the ads could use visuals to show product inspiration, how a product is used, or experiences linked to a service. They will be clearly labelled and will remain separate from the image being generated. The company has also reiterated that advertising will not influence ChatGPT’s responses.
Alongside the new format, OpenAI is adding tools to help advertisers measure conversions from ChatGPT ads. It is integrating with Hightouch, Tealium and LiveRamp for conversion data, while attribution partners include AppsFlyer, Adjust, Branch, Triple Whale and Kochava.
On brand safety, OpenAI is working with DoubleVerify and Integral Ad Science on brand suitability. The company said its safeguards are designed to keep ads out of sensitive, emotionally vulnerable or otherwise unsuitable conversations. It added that the independent partners involved in measuring these safeguards will not have access to users’ private conversations.
The visual ad test is currently limited to the US. OpenAI says ChatGPT now reaches 1.2 billion people every week, and advertising is becoming another revenue stream for the platform.
