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Simplilearn has introduced a refreshed brand identity as it marks 15 years of operations, signalling a strategic shift towards artificial intelligence-led learning. The update includes a new logo, visual system, and the tagline ‘Learn. Grow. Get Ahead with AI’. The rebranding reflects the company’s evolving focus on embedding AI across its programmes and overall learning … Read more
Bisleri International has unveiled a new campaign in collaboration with Royal Challengers Bengaluru, featuring actor Jaideep Ahlawat. Extending their ongoing hydration partnership, the campaign uses a light-hearted, behind-the-scenes narrative to introduce limited-edition Bisleri bottles. Video Link: https://www.instagram.com/reel/DXJMShtt9-R/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The digital-first film opens like a typical cricket commercial, complete with a full production setup and Ahlawat in … Read more
Zelio E-Mobility has partnered with Punjab Kings as its official EV partner for the IPL 2026 season, marking its entry into cricket-led marketing. The association includes branding rights, digital integrations, and in-stadia activations throughout the tournament. As part of the partnership, Zelio will showcase its electric scooter models, XMen 2.0 and XMen+, leveraging team-led visibility … Read more
Cleartrip has launched a new campaign titled ‘Cleartrip pe Bachao, Trip pe Udao!’, shifting its narrative from price-led messaging to the experiences enabled by savings. Conceptualised by FCB Kinnect, the campaign focuses on how travellers use the money they save on bookings during their trips. Instead of highlighting discounts as the end benefit, the films … Read more
Paragon Footwear has rolled out a new campaign for its women’s footwear range, built around relatable shopping moments and everyday decision-making. Conceptualised by Turmeriq, the campaign uses humour to capture familiar behaviours such as indecision between styles and the need to justify additional purchases. The films are set within everyday household and couple dynamics, drawing … Read more
JioHotstar has expanded its partnership with Warner Bros. Discovery to introduce HBO Max in India. As part of the collaboration, JioHotstar becomes the exclusive home for HBO Max content in the country, launching a dedicated hub within its platform. The HBO Max hub brings together a wide catalogue of premium global content, including titles from … Read more
Santoor Shower Gels has launched a new campaign titled ‘Sandalwood Ka Remix’, marking a fresh take on its iconic ingredient while introducing actor Sreeleela as the brand ambassador. Developed by Ogilvy, the campaign reflects changing consumer habits by bringing sandalwood into a modern liquid body wash format. Traditionally associated with soaps, Santoor’s core ingredient is … Read more
CavinKare has marked its entry into India’s rapidly growing ice cream segment with the launch of its premium range under the Cavin’s brand. Known for its strong presence in dairy and beverages, the company is now expanding into indulgence-led offerings with a Chennai-first rollout, strategically timed for the summer season. The newly launched portfolio introduces … Read more
Merino Industries has unveiled a new campaign featuring Pankaj Kapur, bringing attention to an often-overlooked aspect of furniture-the core material. Through a series of three short films, the campaign focuses on the brand’s Marine Board offering, highlighting its role in ensuring durability, indoor safety, and long-term performance. Set in relatable home environments, the films address … Read more
Pooja Bhalla Mathur has been elevated to Global Head of Growth Marketing at GlobalLogic, a Hitachi Group company, where she will lead global marketing initiatives with a focus on demand generation, account-based marketing, and ecosystem partnerships to drive growth. With over 19 years of experience, she joined GlobalLogic in 2023 as Director – Marketing (APAC) … Read more
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