Newsroom

Crompton Greaves Consumer Electricals Ltd. has launched “The Dad Joke Club,” an AI-powered three-part micro drama series for Father’s Day, reimagining a world where every dad joke earns its own dedicated fan club – except the fans here aren’t family members, but Crompton appliances around the house. Video Link: https://www.instagram.com/reel/DZzGEANCHa3/?utm_source=ig_web_copy_link Built on the relatable insight … Read more

airpay money has launched “Pehle Check, Phir Invest,” a new campaign encouraging individuals to assess their financial health before diving into investments. The campaign is rolling out across Meta, YouTube, Google Ads, and influencer channels. At the heart of the initiative is airpay’s Financial Health Check, an in-app and web-based feature that evaluates a user’s … Read more

Airbnb has launched “Stay Your Way,” a new campaign featuring cricketers Yuvraj Singh, Abhishek Sharma, and Naman Dhir, built around the idea that the best trips are shaped by personal preference rather than rigid itineraries. Video Link: https://www.instagram.com/reel/DZ4T2PkmO0z/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film follows the trio on a holiday in Goa, capturing them lounging by the pool, … Read more