Newsroom 
OpenAI is expanding advertising on ChatGPT with a new format that places visual ads while users generate images. The test will begin in the US later this month with a select group of advertisers. According to OpenAI, the ads could use visuals to show product inspiration, how a product is used, or experiences linked to … Read more
Karan Budhiraja has been appointed Category Head – Marketing at Perfetti Van Melle. He brings 14 years of experience in brand building, innovation and consumer insights, having worked across FMCG categories including personal care, foods and paints.
Gaurav Kaul has taken on the role of MD & CEO at Cipla Health. After leading Cipla’s Rx business, he will now focus on driving growth, building trusted consumer health brands and making healthcare more accessible in India.
Ankur Wadhwa has joined Flipkart as Senior Director. He brings extensive experience in e-commerce growth and advertising, having previously worked with Google and Flipkart Ads.
Uber has introduced “Ooooober”, a new brand mnemonic built around the familiar sound of surprise and delight. Created with Talented and produced with Bang Bang Films, the campaign promotes the First Ride Free offer for eligible new riders. The idea starts with a simple human reaction: the “Ooooo” people make when they discover something unexpectedly … Read more
Eggoz has signed actor Boman Irani as its brand ambassador and launched a campaign built around the ‘Eggoz effect’. Conceptualised by ANC, the film shows how a simple egg can change the mood of an entire room. The story is set in a sleepy office where Irani plays the boss. The moment he returns from … Read more
Marico has strengthened its hold on Satiya Nutraceuticals, the parent company of plant-based nutrition and personal care brand The Plant Fix (Plix). The FMCG major now owns 84.09% on a fully diluted basis, up from the 60% it held earlier. The increase comes from the purchase of an additional 24.09% stake from the company’s founders … Read more
Kalyan Jewellers has released its latest Navratri campaign film, paying tribute to the many forms of Shakti found in the women who hold families together and keep traditions alive. Built around the thought that “she is the strength that holds us together,” the campaign captures the festival through devotion, family, tradition and togetherness. The film … Read more
Eureka Forbes has launched a new campaign for its Aquaguard Water Softener range, featuring actor Parul Gulati. Built around the line “Life Hard Nahi, Aapka Paani Hard Hai,” it uses everyday humour to point at an overlooked culprit behind common hair and skin troubles: hard water. The idea comes from a familiar habit. When hair … Read more
Paramount Skydance has revealed who will lead the company once its acquisition of Warner Bros. Discovery is complete. The deal is expected to close on Tuesday, and the merged business will operate under the Skydance name, ending a months-long bidding battle for WBD. Last week, a federal judge approved a settlement with 12 state attorneys … Read more