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Johnson’s Baby has launched “Poshan Ka Pehla Sparsh,” a new campaign for its Milk & Rice Range that reimagines the traditional Indian Annaprashan ceremony, the ritual marking a baby’s first taste of solid food, through the lens of skincare. The campaign builds on the idea of a “Food for Skin Ritual,” extending the concept of … Read more
There is a particular kind of marketing genius in taking a real, bitter public feud and turning it into the punchline of your own advertisement. Ai+ Smartphone has just done exactly that, and the result is one of the most talked-about ad collaborations of the week – for reasons that go well beyond the product … Read more
Bigbasket has launched bbinstant in Kolkata, extending its quick commerce footprint into corporate offices, workplaces, and residential communities across the city. bbinstant operates through cashless, unmanned smart stores stocked with snacks, beverages, ready-to-eat food, and other daily essentials. The vending machines run round the clock, are restocked daily to ensure freshness, and support multiple payment … Read more
Nestlé Professional, the out-of-home business arm of Nestlé India, has opened a NESCAFÉ kiosk at Thrissur Railway Station in Kerala, marking the company’s first outlet under its new partnership with Indian Railways. The move is aimed at deepening Nestlé Professional’s footprint in the travel segment, giving passengers access to food and beverage options as part … Read more
Eyewear retailer Lenskart has joined forces with global collectibles giant Pop Mart to launch a limited-edition eyewear collection in India, marking Pop Mart’s first officially announced collaboration in the country. The partnership was unveiled at a launch event in Gurugram. The collection draws from Sweet Bean’s “I Want A Hug” series, one of the character … Read more
Audi India has rolled out “That quattro feeling,” a new campaign built around its signature quattro all-wheel drive technology, conceptualised by Wondrlab India. For more than four decades, quattro has anchored Audi’s performance portfolio, and this campaign turns the focus onto how drivers actually experience the technology across varying road and weather conditions, rather than … Read more
ITC has expanded its confectionery portfolio with the launch of Ultra Mintz, a premium sugar-free mint aimed at the adult consumer segment. The product is available in two variants, Strong Peppermint and Sensational Strawberry, and is priced at Rs 150. Speaking on the launch, Subash Balar, Vice President and Business Head – Chocolates, Coffee and … Read more
Mumbai-based digital entertainment company Rusk Media has raised ₹100 crore in a pre-Series C funding round led by Nazara Technologies, a move that strengthens its position as it sets its sights on international expansion and deeper AI integration across its business. The round also drew participation from existing and new backers, including InfoEdge Ventures, IvyCap … Read more
Sun Pharmaceutical Industries has announced plans to acquire Innovcare Lifesciences Private Limited, a Mumbai-based pharmaceutical and healthcare company, in a deal valued at approximately Rs 271.2 crore. Per the regulatory filing, Sun Pharma will purchase 100 per cent of Innovcare’s outstanding shares through an all-cash transaction. The deal is expected to close on or before … Read more
Myntra has launched a nostalgia-driven Father’s Day campaign anchored by a striking out-of-home installation: a giant white baniyan paired with the line “Papa’s Most-Loved Look.” The activation taps into a familiar Indian household truth – fathers’ unshakeable attachment to long-time wardrobe staples that outlast both trends and every attempt by family members to replace them. … Read more
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