Newsroom 
Every year, Father’s Day campaigns risk falling into one of two traps – either painting fathers as stoic, all-knowing providers, or leaning on slapstick humour that reduces them to comic relief. But in 2026, brands seem to be finding the space in between, focusing on something more specific – recognising fathers through their quiet habits, … Read more
JioHotstar marked Father’s Day with “Stories to Share with Dad,” a campaign built on the idea that shared entertainment can deepen father-child relationships beyond everyday small talk. The initiative stems from a simple observation: conversations with fathers often stay confined to practical check-ins and routine updates. JioHotstar’s campaign reframes storytelling as a bridge to more … Read more
India added nine fresh shortlists at Cannes Lions 2026 on June 21, a day ahead of the festival’s official opening, pushing the country’s cumulative count to 17 across multiple categories. In Design Lions, 22Feet India earned a nod for “The Art of Survival,” created for Diageo’s Godawan whisky, while VML India and its Amsterdam office … Read more
Emami has elevated Sayuj Jaganathan to Vice President and Business Head. A seasoned FMCG professional with over 15 years of experience, Jaganathan joined Emami in 2021 as Head of eCommerce and played a key role in accelerating the company’s digital commerce and omnichannel growth strategy. Before Emami, he spent over a decade at CavinKare, leading … Read more
Generali Central Life Insurance has launched a Father’s Day campaign built around a simple, unscripted format: children talking openly about their fathers. What starts as light observations about quirks and habits gradually shifts into something more reflective, surfacing the everyday lessons in confidence, resilience and self-belief that fathers pass on without ever framing it as … Read more
Indian agencies have secured eight shortlists at Cannes Lions 2026, following the release of shortlisted entries across seven categories. This follows an earlier setback for the Indian contingent, which failed to register any shortlists in the Titanium, Glass, and Innovation categories. Ogilvy India tops the tally with two shortlists. Leo India, McCann India, VML India, … Read more
Creative agency Colloquial and HDFC Mutual Fund have launched “Fathers In Focus,” a Father’s Day campaign that uses AI to address a quiet pattern most families never notice: fathers are everywhere in daily life but almost absent from the photo album. The campaign rests on a simple observation. Fathers show up consistently for decades, without … Read more
This Father’s Day, DTDC is turning attention to a workforce most people interact with only briefly, at the doorstep, for a few seconds, without ever seeing the person behind the delivery. The logistics company’s new brand film sets out to change that by showing how a delivery professional is seen at home, not just at … Read more
L’Oréal and OpenAI have announced a wide-ranging collaboration at VivaTech 2026, structured around two priority areas: agentic commerce through AI-powered consumer journeys, and AI integration across L’Oréal’s core functions, from scientific research to marketing and content creation. On the consumer side, Maybelline New York will bring its Makeup Virtual Try-On, built on L’Oréal’s ModiFace technology, … Read more
Adobe is widening the rollout of its Creative Agent across Firefly and core Creative Cloud apps, while also opening up its creative tools to platforms like ChatGPT, Claude, Copilot, Gemini and Slack. The move signals Adobe’s push to make AI assistance a constant presence across the entire creative workflow rather than a feature tied to … Read more
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