Newsroom 
adfest has unveiled a new logo designed by Santosh Padhi, founder, CCO and chairman of Into Creative, Mumbai. The new identity arrives ahead of adfest 2027, which will mark the festival’s 30th year. The logo draws on the lotus and the adfest trophy. A curved strip of paper forms a shape that also resembles a … Read more
Marico has launched a new campaign film for Parachute Advansed Jasmine Coconut Hair Oil. The campaign centres on the brand’s proposition of healthy shine through deep nourishment from coconut and Vitamin E, and celebrates young women stepping into opportunities with confidence. Set around a singing competition, the film follows a young woman as she prepares … Read more
PhonePe has unveiled its 10-year anniversary anthem film, celebrating a decade of driving digital transformation and unlocking progress for over 70 crore registered users. Rather than a conventional milestone celebration, the campaign uses data to express gratitude to the consumers who built the brand’s journey. The film features Shahu Supreme, holder of the Indian record … Read more
McCain Foods has opened its first-ever Signature Café in India at Max Mall, Sector 129, Noida, taking its portfolio beyond the freezer aisle and into a consumer-facing café format. The café offers a curated menu built around McCain’s products, with recipes and formats including burgers, hot dogs, frankies, loaded fries, quick bites, milkshakes, ice creams … Read more
Virginia Sharma has joined Salesforce as Chief Marketing Officer, Missionforce, leading its global public sector marketing. She joins from Google, where she spent over four years in senior marketing roles, most recently as Head of Brand and Product Marketing, Google Public Sector.
Pankaj Sharma is moving on from MGID after over seven years with the company. He joined MGID in 2019 as Country Head – India and served as CEO and Director from December 2021, leading the India business across sales, operations and partnerships.
Sony LIV’s coverage of the Asian Games 2026 has become its highest-grossing multi-sport event to date, with advertising revenue already surpassing the previous edition while the Games are still underway. More than 18 brands have joined the coverage, and the upcoming men’s cricket matches add to the advertising opportunity around India’s campaign. India’s women’s cricket … Read more
Heer by GIVA, GIVA’s gold and lab-grown diamond brand, has launched a new campaign featuring actor Anushka Sharma. The campaign focuses on 9KT gold and presents gold jewellery as an option for everyday wear rather than something reserved for special occasions. Sharma, who recently joined Heer by GIVA as its brand ambassador, features in the … Read more
Chandrika, Wipro Consumer Care and Lighting’s Ayurvedic soap brand, has launched a new campaign featuring actor and long-standing brand ambassador Keerthy Suresh. The campaign uses a contemporary narrative rooted in the brand’s Ayurvedic heritage to highlight its promise of naturally glowing skin. The TVC is set against the backdrop of a traditional Kerala wedding. It … Read more
Sony LIV has onboarded Mondial Kommunications to manage its PR activities. The agency will work closely with the streaming platform’s team on strategic communications, media relations, content-led storytelling and amplification across its content slate and key programming initiatives. Founded in 2015, Mondial Kommunications is an integrated communications consultancy headquartered in Mumbai. It works across media … Read more