Newsroom 
This festive season, super.money is giving “split” a new meaning with splitStore, a commerce destination inside its UPI app where customers can shop across lakhs of products and split their payment into three parts, with zero interest and zero fees. To bring the idea to life, the brand has roped in Tiger Shroff, whose famous … Read more
Nykaa Cosmetics has launched a three-film campaign for its Lovestruck Lipstick, starring Rasha Thadani, face of Nykaa Cosmetics, and actor Rohit Saraf. Built around the idea of ‘Love At First Swipe’, the campaign gives the classic love-at-first-sight story a beauty-led twist. It follows a chance connection between the two that develops through a series of … Read more
H&M Beauty India has appointed Sharvari as its first-ever brand ambassador. In the role, she will front the brand’s beauty communication in the market, bringing her personal style and perspective to H&M Beauty. Sharvari said she has always seen beauty as a way to express herself, have fun and feel confident in her own skin. … Read more
Guntas Randhawa has joined Reckitt as Regional Marketing Director, Health, South Asia, where she will work across brands including Dettol, Durex, Moov, Strepsils and Gaviscon. She joins Reckitt after over 17 years at Hindustan Unilever, most recently serving as India Head of the Vitamins, Minerals and Supplements division.
Rahul Gupta has joined SocioClout as Chief Communications and Growth Officer, where he will lead the agency’s newly launched PR and reputation vertical, SocioClout SHAPE. He joins from Shiprocket, where he headed PR and corporate communications, and brings over two decades of experience across journalism, corporate communications and PR agencies.
Traya Health has held an on-ground activation at Mumbai’s Bandra Bandstand to draw attention to hair shedding and thinning among women. The centrepiece was a seven-foot transparent cube filled with hair strands, built to show the cumulative effect of excessive shedding. According to the campaign, losing more than 300 strands a day can add up … Read more
Freedom Healthy Cooking Oils has launched ‘Freedom Dil Ki Baat’, a campaign featuring former Indian cricketer Rahul Dravid that puts cholesterol and heart health in focus. Using a conversation-led narrative, it encourages families to look after their parents’ heart health and consider simple changes to everyday cooking habits. The campaign draws attention to bad cholesterol, … Read more
Maars Communicates, an integrated communications and digital marketing agency, has been awarded the communications mandate for Animeta, the AI-powered creator technology company founded by Anish Mehta, former CEO of animation studio Cosmos-Maya. The agency has worked with Animeta before and will continue the association as the company expands across the creator economy, technology, branded content … Read more
Schneider Electric has launched Unica Pure+, a new range of fully flat designer switches, positioning it as a standout feature of festive home upgrades. The launch comes alive through its brand film, ‘Pure Design, Pure Delight’, built around the idea that the festive season is a time when familiar spaces are reimagined. The film is … Read more
boAt has rolled out a new film under its ‘Upgrade to boAt’ campaign, borrowing one of cinema’s most debated moments to show what conversational AI can do in everyday life. The film takes a playful look at a question audiences have asked for years: could both Jack and Rose have fit on the plank? The … Read more