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Bharti Airtel has announced the resignation of Siddharth Sharma, CEO – Connected Homes and Director of Marketing. According to a regulatory filing, Sharma will step down from the company’s senior management effective July 19, 2026, to pursue a new opportunity within the Singtel Group. Sharma, who joined Airtel last year, also oversaw marketing and played … Read more
Zomato has collaborated with creator Bunshah on a Father’s Day campaign that makes a simple but pointed observation: no matter how many apps we rely on or how independent we become, fathers remain the first call when something actually goes wrong. The campaign positions dads as the original multitasking solution, present long before smartphones offered … Read more
LOTTE India has rolled out an Out-of-Home campaign for LOTTE World Cone Double Belgian Chocolate, Korea’s top-selling ice cream cone, using a single high-impact installation to do the talking. The brand has converted a billboard near Nehru Circle in Ahmedabad into an oversized boarding pass, leaning on a travel-and-discovery metaphor to suggest the product brings … Read more
Reliance Digital has launched “Baaptaa,” a Father’s Day campaign developed with Wondrlab, built around a gap in everyday vocabulary: while “Maa ki Mamta” has long captured a mother’s love in a single phrase, fatherly affection has never had an equivalent term. The campaign coins “Baaptaa” to fill that space. Rather than framing fathers as idealised, … Read more
Asian Paints has rolled out a Father’s Day campaign that turns the spotlight away from the finish line and toward the home that made it possible. The film centers on sprinter Gurindervir Singh, who clocked 10.09 seconds in the men’s 100m, and his father Kamaljit Singh, whose quiet, sustained support shaped that achievement long before … Read more
TVS NTORQ has unveiled The Streets Remember, a new campaign inspired by its partnership with the Argentina Football Association (AFA), celebrating the environments and experiences that shape champions long before they earn global recognition. Developed by Dentsu Creative, the campaign explores the idea that greatness is often forged in everyday settings-on neighbourhood streets, local grounds … Read more
Reliance Industries has unveiled JioStar GenAI Media Studio (JAMS), an AI-native platform designed to streamline and enhance content creation across the entire production lifecycle. Announced by Akash Ambani at the company’s 49th Annual General Meeting (AGM), the initiative underscores Reliance’s growing focus on artificial intelligence and next-generation media technologies. JAMS is built as an end-to-end … Read more
Direct-to-consumer gifting platform IGP has unveiled its Father’s Day campaign, To Papa, My Hero, celebrating the enduring bond between fathers and their children while encouraging families to express appreciation through thoughtful gestures, gifts and shared experiences. Video Link: https://www.instagram.com/reel/DZhBTgjBl-y/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign comes alive through a series of digital films that capture everyday father-child interactions. Blending … Read more
Pregnancy care brand Prega News has launched a Father’s Day campaign advocating for wider access to paternity leave in India, highlighting the crucial role fathers play during the earliest days of parenthood. At the heart of the initiative is a film portraying a situation familiar to many Indian families-a new father eager to support his … Read more
American Tourister has partnered with Warner Bros. Discovery Global Consumer Products to introduce an exclusive Harry Potter-themed collection in India, blending nostalgia with everyday utility for young fans and families. Timed with the beginning of the new academic season, the collection spans backpacks, luggage, crossbody bags, drawstring bags, stationery accessories, lunch bags and pencil cases. … Read more
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