Newsroom 
Jewellery retailer Jos Alukkas has expanded its portfolio with the launch of the Ballé Collection, a new signature line inspired by the art of ballet. Drawing on themes of elegance, grace and resilience, the collection translates the fluidity of dance into contemporary jewellery, supported by a new campaign film featuring actress Samyuktha. Titled “The Ballet … Read more
Spotify has launched “Discover on Spotify,” a new campaign spotlighting the platform’s personalized music discovery features and the many ways listeners can stumble upon new artists and sounds. At the centre of the campaign are three key features: Daylist, a playlist that evolves throughout the day based on listening patterns; Song Radio, which extends the … Read more
Omnicom Media MENA has elevated Wissam Najjar to the role of Chief Commercial Officer as part of a broader transformation across the network. A four-year veteran of the company, Najjar will now lead efforts to strengthen commercial capabilities across markets, helping clients unlock greater value and drive stronger business outcomes in an increasingly complex media … Read more
Parle Products has unveiled its new Father’s Day campaign, “Dil Ka Apna Emergency Number,” a tribute to fathers who remain a constant source of strength, encouragement and reassurance through every stage of their children’s lives. Conceptualised by Please See, the campaign captures a universal emotion – how fathers are often the first people children turn … Read more
Titan Smart has launched “Real Dads, Real Conversations,” a Father’s Day campaign exploring the thoughts, emotions and concerns fathers often keep to themselves. Built on the insight that fathers tend to prioritise everyone else’s care over their own, the film encourages a closer look at the everyday habits shaping long-term health. Featuring three real dads … Read more
This Father’s Day, AJIO is celebrating the quirks, habits and personalities that make Indian fathers unforgettable through its new campaign, “Father Figures,” steering shoppers toward the brand’s dedicated Father’s Day gifting destination. Video Link: https://www.instagram.com/reel/DZrS2mzxgCs/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== Conceptualised by 22feet and narrated by Jaaved Jaaferi, the campaign film offers a light-hearted yet heartfelt ode to the many … Read more
Maybelline New York, the world’s number one makeup brand, has partnered with Spotify India to launch “Maybe It’s My Stage,” a first-of-its-kind cultural IP bringing together two powerful forms of self-expression – makeup and music – through an immersive live experience. The evening was headlined by acclaimed artist Nikhita Gandhi, whose boundary-pushing yet authentic artistry … Read more
Ahead of Beautyverse 2026, Amazon India has unveiled a 180-minute projection mapping activation on Mumbai’s Bandra-Worli Sea Link, transforming the cable-stayed bridge into a large-scale visual canvas for its upcoming beauty event. Held on the evening of 19 June, the activation served as a countdown to Beautyverse 2026, scheduled for 20 June. The projection featured … Read more
Mondelez India has taken on one of the boldest flavour bets of the year, launching Cadbury Dairy Milk Silk Dubai Chocolate, a limited-edition treat inspired by the viral Kunafa chocolate sensation that’s taken over global dessert culture and social media feeds alike. Dubai’s Kunafa chocolate built its reputation on a distinct textural contrast: crispy kadayfi … Read more
Jana Small Finance Bank has elevated Ankush Bhattacharya to the role of Head of Marketing. A seasoned marketing leader, Bhattacharya will now spearhead the bank’s brand, communication, and customer engagement initiatives. Sharing the news on LinkedIn, he humorously acknowledged the countless requests for bigger logos and last-minute changes that come with the profession, marking the … Read more
All Rights Reserved @2025ViralVault
