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InMobi Deepens Salesforce Partnership to Power AI-First Advertising Ecosystem

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InMobi has expanded its collaboration with Salesforce to accelerate AI-driven growth and build a more unified global advertising ecosystem. As part of this move, InMobi has adopted an AI-first operating model by integrating Salesforce solutions across its core business units-Demand, Supply, and Xchange. This integration streamlines sales, service, and data operations, enabling more cohesive workflows … Read more

Kalyan Jewellers Celebrates Poila Boishakh with Culture-Rooted Campaign

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Kalyan Jewellers has rolled out a digital campaign for Poila Boishakh, blending cultural nostalgia with festive consumption moments. Featuring Ritabhari Chakraborty, the film builds its narrative around everyday symbols deeply rooted in Bengali tradition. A standout visual in the campaign is the use of the ‘Talpatar Sepai’-a palm-leaf toy that evokes memories of local craftsmanship … Read more

Bluetyga Taps Milind Soman to Launch ‘Sunscreen Jacket’, Redefining Sun Protection

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Performance-led lifestyle brand Bluetyga has unveiled a new campaign featuring Milind Soman, introducing its Sunscreen Jacket-an innovation aimed at rethinking how urban consumers approach sun protection. Video Link: https://www.instagram.com/reel/DXEyxW6kZES/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign plays on a familiar trope, opening with what appears to be a typical sunscreen ad setup. As Soman confidently lists expected product features like … Read more

Birla Studios and Vodafone Idea Limited Open Acting Opportunities Nationwide

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Birla Studios has partnered with Vodafone Idea Limited (Vi) to launch ‘Reel Se Real Star’, a mobile-first platform aimed at transforming how acting talent is discovered in India. Designed as a digital-first talent initiative, the platform enables aspiring actors to submit audition videos directly through mobile and web interfaces, removing the need for industry connections … Read more

News18 Expands Regional Focus with Delhi NCR Channel Launch at ‘Rising Delhi’ Conclave

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News18 Network is set to launch its dedicated regional channel, News18 Delhi NCR, at the inaugural Rising Delhi Conclave in the national capital on April 14, 2026. The launch will be led by Delhi Chief Minister Rekha Gupta, alongside policymakers, industry leaders, and key stakeholders. The initiative reflects the network’s strategic push towards hyper-local journalism, … Read more

Hero FinCorp Leverages IPL 2026 Spotlight to Push AI-Led Lending Narrative

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Hero FinCorp has rolled out a new campaign during IPL 2026, marking its third consecutive year as title partner of the Delhi Capitals. Titled ‘Nariyal Phodo, Sar Kyun?’, the campaign builds on the brand’s earlier platform, ‘Shubh Kaam Mein Deri Kyun’, while shifting focus towards AI-led lending solutions. The campaign uses humour and exaggerated scenarios … Read more

Hell Energy Drink Appoints Dentsu India as Integrated Marketing Partner

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Hell Energy Drink has appointed Dentsu India as its integrated marketing communications partner in India, following a multi-agency pitch. The mandate will be managed from Dentsu’s Mumbai office and spans creative, media, and public relations. As part of the engagement, Dentsu will deliver a unified strategy covering creative campaigns, media planning and buying, and PR … Read more

MS Dhoni Joins Cars24’s Crashfree India, Elevating Road Safety Mission

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Cars24 has appointed MS Dhoni as the Goodwill Ambassador for its national road safety initiative, Crashfree India-marking a significant step in pushing the conversation beyond awareness to accountability. More than a typical celebrity association, Dhoni’s involvement brings credibility and conviction to the initiative. Known for his calm leadership and disciplined decision-making, his persona aligns closely … Read more

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