Newsroom 
BIRKENSTOCK has marked its entry into the personal care category in India with an exclusive preview of Care Essentials in Mumbai. The showcase, held at IFBE, Fort, a century-old ice factory reimagined as a design and art space, also presented the Autumn/Winter 2026 collection and the latest 1774 Collection. The venue’s mix of heritage and … Read more
MTR Foods has launched ‘India’s Sweetest Language’, a festive campaign exploring how sweets express emotions and mark occasions in Indian households. The campaign includes an illustrated book, a digital film and an expanded sweets portfolio, built around the idea that sweets speak a language of their own. The book collects words and phrases linked to … Read more
Bonn Group of Industries has started advertising on ChatGPT Ads in India, becoming the first bread brand to use the platform. The campaign places its whole-wheat, brown and flavoured breads in front of consumers while they ask ChatGPT about healthy breakfasts, school tiffin options and quick evening snacks. Ads appear alongside relevant responses and are … Read more
IndiGo has appointed Gaurav Hazrati as Business Head – Loyalty, Marketplaces & Financial Services. He will oversee IndiGo BluChip, the airline’s travel marketplace and financial services businesses. Hazrati brings over 18 years of experience across loyalty, digital banking and financial services, having previously held leadership roles at Tata Digital, Tata Payments and IndusInd Bank.
OnePlus India has launched the third edition of its festive campaign, #MakeItSpecial, for Diwali 2026. The idea centres on togetherness across generations, exploring how younger Indians and older family members can create meaningful festive moments together. After spotlighting pets in 2024 and a greener future in 2025, this year’s edition turns its focus to older … Read more
Bayer’s Consumer Health Division has launched a new digital campaign for Alka-Seltzer featuring playback singer Alka Yagnik. Titled ‘Alka Meets Alka’, the idea is built around the shared name of the singer and the antacid brand. The film contrasts Yagnik’s association with matters of the heart with Alka-Seltzer’s role in tackling heartburn and acidity. The … Read more
Amazon Ads has renamed its unified advertising platform Amazon Ads Agent and introduced DVA+, a new solution that brings programmatic buying into the same environment. Announced at unBoxed 2026, the update puts sponsored ads, Display, Video and Audio under one roof. Advertisers can build campaigns manually, lean on Amazon’s AI tools, or combine both, using … Read more
Freyr Energy has appointed cricketer Rohit Sharma as its first brand ambassador and launched a nationwide campaign, Solar Ho, Toh Freyr Ho!, for its rooftop solar business. Rolling out from September 30 as a series of creatives and ad films, it is built around choosing a rooftop solar provider for the long term, given a … Read more
Meta has launched its first playbook for the micro drama category, outlining approaches to audience acquisition, engagement, monetisation and advertising. The Meta Solutions Playbook for Micro Dramas was unveiled at FICCI Frames in Mumbai and draws on category insights from Kuku TV and audience research from Ormax Media. The playbook classifies 39% of micro drama … Read more
WPP Media India has launched From Concept to Scale: The Commerce-First Launch Playbook for India, examining how commerce platforms are changing the way brands bring new products to market. It argues that e-commerce is moving beyond transactions and distribution to become an environment for demand discovery, product testing and scaling. Commerce-first launches let brands test … Read more