McCain Foods has opened its first-ever Signature Café in India at Max Mall, Sector 129, Noida, taking its portfolio beyond the freezer aisle and into a consumer-facing café format.
The café offers a curated menu built around McCain’s products, with recipes and formats including burgers, hot dogs, frankies, loaded fries, quick bites, milkshakes, ice creams and desserts. Highlights include the Mexi-Crunch Burger, Korean Veggie Crunch Burger, Loaded Fries, samosa, crispers and sundaes. The café also showcases different ways McCain products can be prepared and enjoyed beyond their familiar formats.
Aditya Krishna, managing director, McCain Foods India, said McCain has always enabled consumers to enjoy restaurant-like snacks and food experiences at home, made with high-quality ingredients they can trust. The Signature Café, he said, takes this promise beyond the home, bringing to life the breadth and versatility of the portfolio through a wide range of recipes, flavours and formats. It also lets consumers experience familiar McCain favourites in new ways, while enabling the brand to delight both consumers and customers with consistently high-quality, restaurant-style food.
The Noida outlet is the first in what McCain plans to explore as a larger consumer-facing proposition across strategic locations. With the café, the brand is bringing its ‘Good Food, Made Better’ promise to a new setting, offering consumers more ways to discover and enjoy its products.
