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Dish TV Group partners with Amazon Prime to offer Prime Lite benefits to customers

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Dish TV Group, one of India’s leading content distribution companies, has partnered with Amazon Prime to bring Prime Lite benefits to its customers, reinforcing its focus on innovation, convenience, and customer-first entertainment. Through this collaboration, eligible users across Dish TV’s DTH services, Watcho OTT platform, VZY Smart TVs, and its ISP partner network will gain access to Prime Video’s vast library of award-winning … Read more

MR.DIY unveils ‘Genie’ campaign featuring Rajkummar Rao in a magical twist

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MR.DIY, one of Asia’s leading home improvement retailers, has launched its latest brand campaign, ‘Genie’, featuring actor and brand ambassador Rajkummar Rao in a fun, magical avatar. Staying true to its brand promise of fulfilling every wish through a vast range of affordable products, the campaign humorously declares – “You don’t need a genie when you have MR.DIY.” The … Read more

Skechers Ambassadors Kartik Aaryan and Ananya Panday Lead the 6th Skechers Walkathon in Mumbai

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Skechers, The Comfort Technology Company and a global leader in performance and lifestyle footwear, successfully wrapped up the 6th edition of the Skechers Walkathon at Inorbit Mall, Malad. The event drew an impressive turnout of over 9,000 participants, who joined the 3 km, 5 km, and 10 km walk categories in a celebration of fitness, community, and well-being. Adding energy … Read more

Amazon Ads Introduces Generative AI Video Tool for Indian Advertisers

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Amazon Ads has expanded the reach of its AI-powered Video Generator tool to India, alongside Canada, France, Germany, Italy, Mexico, Spain, and the United Kingdom. The advanced creative solution empowers advertisers-especially small and medium businesses-to produce high-quality, ready-to-use video ads within minutes, eliminating the need for video production expertise or added costs. Video Link: https://www.youtube.com/watch?v=4zFniCcLZoU With just a … Read more

BC Web Wise joins AMIN Worldwide as exclusive India partner

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BC Web Wise, one of India’s leading independent digital agencies, has announced its partnership with AMIN Worldwide, becoming the network’s exclusive India partner. AMIN Worldwide is a global alliance of independent marketing and communication agencies spread across 30+ countries, offering members access to shared knowledge, creative collaboration, and international expertise. Through this association, BC Web Wise gains … Read more

Casio India celebrates modern love with new wedding campaign

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Casio India has unveiled a new wedding campaign that beautifully captures the evolution of love and partnership in today’s world. The film reimagines modern Indian weddings through a heartfelt story that balances individuality with togetherness – portraying love as a partnership rooted in equality, shared dreams, and emotional connection. Video Link: https://www.youtube.com/watch?v=g9wHltS5SYo Set against the … Read more

DoubleVerify launches new streaming TV tools to enhance ad transparency

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DoubleVerify (DV) has unveiled a suite of new streaming TV solutions designed to boost transparency, efficiency, and control across Connected TV (CTV) advertising. The launch includes Verified Streaming TV pre-bid segments and measurement as well as ‘Do Not Air’ Automation, both aimed at curbing ad misplacement and cutting waste in non-premium streaming environments. The rollout comes on the heels of DV research … Read more

Haldiram set to bring Jimmy John’s to India, marking bold QSR expansion

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Haldiram, India’s iconic snack and sweets giant, is reportedly preparing to take a big leap beyond its traditional food portfolio – this time into the Western quick-service restaurant (QSR) segment. According to The Economic Times, Haldiram is in advanced talks with US-based Inspire Brands for an exclusive franchise partnership to launch Jimmy John’s, the popular American sandwich and wrap chain, in … Read more

ReBid launches AI Creative Studio to automate ad production and scale personalised storytelling

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ReBid has unveiled its new AI Creative Studio, a next-generation solution that automates ad creation across visuals, videos, and social media content. Designed to empower marketers with speed and precision, the studio seamlessly integrates with ReBid’s Connected Data Platform and Ad Optimisation Engine, making creative production an intelligent, data-driven process that continuously enhances engagement and ROI. The … Read more

Hero MotoCorp celebrates the timeless spirit of Splendor with ‘Ek Raasta Hai Zindagi’ campaign

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Hero MotoCorp, in collaboration with McCann Worldgroup, has unveiled a new campaign titled ‘Ek Raasta Hai Zindagi’, honoring the legendary journey of the Hero Splendor+ – a motorcycle that has become an inseparable part of India’s cultural and emotional landscape. Video Link: https://www.youtube.com/watch?v=SDTZ9I2JzIc The campaign reimagines the Splendor legacy through a nostalgic yet contemporary lens, portraying it not just … Read more

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