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iD Fresh Food Enters Ready-Mix Category with Preservative-Free Tiffin Solutions

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iD Fresh Food has announced its foray into the ready-mix segment with the launch of a new range of preservative-free South Indian tiffin mixes. Designed for modern households seeking convenience without compromising on health or taste, the iD Ready Mix range offers clean-label, pantry-ready options that stay true to tradition. Available now across general trade and supermarkets in Bengaluru, Chennai, Hyderabad, … Read more

Magicbricks Launches ‘Pata Badlo. Life Badlo.’ Campaign Celebrating the Transformative Power of Home

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Magicbricks has rolled out its latest brand campaign, ‘Pata Badlo. Life Badlo.’, a powerful narrative that underscores the emotional and aspirational journey of finding the right home. The campaign moves beyond showcasing real estate listings-it captures how the right address can reshape lives, dreams, and futures. At the core of the campaign is a brand film that … Read more

Sleepyhead Launches ‘Purr-fect Couch’ for Cats and Their Humans in Celebration of International Cat Day

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Furniture and lifestyle brand Sleepyhead has unveiled a limited-edition sofa designed especially for cat parents and their feline companions. Launched to mark International Cat Day, the ‘Purr-fect Couch’ blends sleek, modern design with pet-friendly features-creating a shared space that caters equally to humans and cats. Developed in collaboration with Supertails, a pet care startup, the couch is thoughtfully engineered to address common … Read more

Nike Partners with Sisters in Sweat to Empower Women Through Sport Across India

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Sisters in Sweat (SIS), India’s leading women-focused sports and wellness community, has announced a multi-year partnership with Nike to expand access to sport for women across the country. Founded in 2017 by fitness coach Swetha Subbiah and footballer Tanvie Hans, SIS has grown into a vibrant network of over 10,000 women in Bengaluru, Mumbai, Delhi-NCR, and Hyderabad, promoting physical activity in safe, inclusive … Read more

KRAFTON India Unveils ‘The Final Mahayuddh’ with tgthr. for BGMI’s Latest Campaign Film

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KRAFTON India has announced the launch of ‘The Final Mahayuddh’, the latest edition of its creator-led BATTLEGROUNDS MOBILE INDIA (BGMI) tournament. Running from July 22 to August 19, the high-stakes showdown features 20 of India’s top BGMI creators paired with their fans, introducing a unique, community-driven format. To kick off the campaign, BGMI has partnered with creative agency tgthr. to release a satirical … Read more

Vasmol Unveils Henna Crème Hair Colour Campaign Featuring Vidya Balan

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Vasmol has introduced a new campaign for its Henna Crème Hair Colour, starring brand ambassador Vidya Balan. Developed by Lowe Lintas and produced by Milestone Media, the film beautifully balances traditional values with modern confidence. The narrative opens in a cozy outdoor setting, with four friends debating the best hair colour-henna, crème, or a budget option. Vidya Balan appears and … Read more

Dentsu India Launches ‘Roaring Bengal’ Report, Anchoring Its Bharat Vision in the East

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Dentsu India, in collaboration with The Bengal Chamber of Commerce & Industry (BCC&I), has launched the Roaring Bengal Report, marking a pivotal moment in its Bharat strategy. The report positions West Bengal as a strategic epicentre for Dentsu’s ambitions in technology, creativity, and commerce. Far more than an insights document, the report signifies a long-term commitment to the region. Backed … Read more

GCPL’s Q1 FY26 Ad Spend Drops 5% YoY to ₹313.8 Cr; Revenue and Profit See Modest Growth

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Godrej Consumer Products Ltd (GCPL) has reported a 5% year-on-year decline in its advertising and publicity expenses for Q1 FY26, totaling ₹313.83 crore compared to ₹330.82 crore in the same quarter last year. Despite the year-on-year drop, ad spends saw a slight sequential rise-up ₹2.86 crore from ₹310.97 crore in Q4 FY25. On the financial … Read more

Prasar Bharati and AEx SPORT Join Forces to Launch Global League Wrestling (GLW) in India

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GLW to air on DD Sports and stream on Waves and AIR; Season 1 to run for 40 weeks Prasar Bharati, India’s national public broadcaster, has signed a strategic Memorandum of Understanding (MoU) with AEx SPORT- the sports innovation division of UK-based AdiGroupe- to bring Global League Wrestling (GLW), a new professional wrestling league, to Indian and … Read more