Newsroom 
The Public Relations Consultants Association of India (PRCAI) has announced its new Managing Committee (MANCOM) and five National Chairs as part of the Executive Committee (EXCOM) for the 2025–2027 term. Kunal Kishore, Group CEO and co-founder of Value 360 Communications, has been elected President of PRCAI. He succeeds Atul Sharma, CEO of Ruder Finn India, … Read more
The gut health brand recently closed an extended seed round, pushing total funding past $1 million. Guttify, a diagnosis-led gut health brand incubated by LifeChart, has announced the appointment of Prashant Pitti, co-founder of EaseMyTrip, as a strategic advisor. Pitti has also made an investment in the company, though the financial terms remain undisclosed. Sharing … Read more
The collection delivers trend-forward styles in sizes above XL, catering to a long-overlooked segment. VIRGIO has introduced Beyond The Curve, an exclusive fashion line for curvy women, developed in collaboration with actor Anjali Anand. Focused on sizes above XL, the line addresses a gap in the market where style and size rarely meet. “Beyond The Curve was … Read more
The collaboration spans across Balaji Motion Pictures and Balaji Telefilms Digital. Netflix has entered into a long-term creative partnership with Ekta Kapoor’s Balaji Telefilms to co-create multiple projects across formats and genres. The collaboration will span scripted content developed under the banners of Balaji Motion Pictures and Balaji Telefilms Digital. Ekta Kapoor, a veteran content … Read more
Spotify has launched a new ad campaign designed to highlight the role of music in enhancing daily commutes. Titled “Toh aaj raaste mein kya suna?”, the campaign captures how everyday sounds-like traffic honks, ringtones, and snippets of conversation-can prompt people to turn to music during their travel time. The campaign is tailored to regional audiences and … Read more
MyMuse, India’s leading sexual wellness brand, has unveiled Dive+, the nation’s first app-controlled intimate massager, powered by the MyMuse Sync App. This innovative product allows users to control the device remotely, enabling long-distance interactions and personalized experiences. The Dive+ is designed to offer seamless connectivity, custom pattern creation, and intuitive control, enhancing intimacy for couples separated by … Read more
After nearly a decade of silence, Vijay Mallya, the former Kingfisher Airlines chairman, broke his silence in a four-hour podcast with entrepreneur Raj Shamani. During the conversation, Mallya expressed regret over the airline’s collapse, apologized to its employees, and criticized India’s business environment, calling the much-touted ‘ease of doing business’ a myth. He also questioned the fairness … Read more
Quick commerce platform Instamart has announced a strategic partnership with Bharat Organics, a farmer-led cooperative brand under the National Cooperative Organic Limited (NCOL), to make certified organic food products more accessible and affordable across Indian cities. The initiative includes the launch of 21 organic staples on Instamart-ranging from pulses and cereals to spices, oils, and teas. Products … Read more
Max Level, a marketing and PR agency built by gamers, has secured the public relations mandate for Riot Games in India and South Asia. Riot Games, the global developer and publisher known for iconic titles such as League of Legends, VALORANT, Teamfight Tactics, and others, selected Max Level following a competitive multi-agency pitch process. As part of the … Read more
On the occasion of World Oceans Day, Ocean with David Attenborough, a landmark feature-length documentary, will premiere on June 8 at 7 PM on National Geographic. The film will also be available for streaming on Hotstar. This marks the first-ever collaboration between legendary broadcaster Sir David Attenborough and National Geographic. The documentary presents a compelling look … Read more