Newsroom 
Mike Enness has been appointed Global Growth President at dentsu, bringing over 20 years of media agency experience across Dentsu, GroupM, Omnicom, and Interpublic. Previously Global Head of Business Development at iProspect, he led end-to-end global new business pitches across diverse markets.
A new study explores how Gen Z consumes and shapes news. Social media is the primary news source for 91% of Gen Z users, according to a joint report by Google and Kantar titled Bridging the Gap: Reimagining News for Gen Z. The study surveyed over 4,000 Gen Z respondents (ages 15–28) across 40 markets and 8 language clusters, highlighting how this generation’s … Read more
In collaboration with Ogilvy India and Wavemaker Cadbury Celebrations has revived its emotionally resonant ‘Brothers Who Care’ campaign to mark Raksha Bandhan 2025, in partnership with Ogilvy India and Wavemaker. The campaign continues to emphasise the value of thoughtfulness in sibling relationships, particularly encouraging brothers to go beyond traditional gestures. Nitin Saini, Vice President – Marketing, Mondelez India, shared, “With this … Read more
French sportswear giant Decathlon is strengthening its India operations, eyeing 175 stores and ₹4,100 crore in revenue as the country becomes a top-priority market. Currently operating 132 stores across 55 cities, the company plans to add 10–15 outlets annually, expanding into tier 3 and 4 cities beyond its existing presence in metros and tier 2 locations like Kanpur, … Read more
In a landscape saturated with smartphone launches and conventional advertising, standing out means going beyond visibility, it demands innovation. Rising to this challenge, India-based mixed reality startup Flam has partnered with Nothing Phones to launch a first-of-its-kind print-to-AR campaign in the UAE, redefining how Gen Z and millennials engage with brands. On August 6, 2025, readers of Khaleej Times were met with an ad … Read more
Backbay Aqua to debut end of August across select cities via retail and quick-commerce Actor Bhumi Pednekar and her sister, entrepreneur Samiksha Pednekar, have introduced Backbay, a new beverage brand centered on sustainable hydration. The brand’s inaugural product is natural mineral water sourced from the Himalayan foothills, enriched with naturally occurring minerals such as magnesium, calcium, and potassium. Backbay … Read more
Follows his appearance in Zomato’s ‘Fuel Your Hustle’ campaign Zomato has officially announced Shah Rukh Khan as its new brand ambassador, following his recent appearance in the brand’s campaign, ‘Fuel Your Hustle’. The campaign celebrates the quiet perseverance and relentless drive behind success stories across India. With this partnership, Zomato aims to deepen its connection with audiences who identify … Read more
Television advertising volumes fell by 10% in January–June 2025 compared to the same period last year, according to TAM AdEx’s half-yearly report. Despite the decline, FMCG brands and general entertainment channels (GECs)continue to dominate the TV ad landscape. The Food & Beverages sector led ad volumes with a 22% share, followed by Personal Care/Personal Hygiene at 16%, and Services at 14%. Together, the top 10 sectors contributed nearly 90% of … Read more
Center Fresh, the popular chewing gum brand from Perfetti Van Melle India, has launched a witty new campaign titled ‘Dimaag Pe Rakhe Lagam’, created by Ogilvy and directed by acclaimed filmmaker Nitesh Tiwari. The campaign humorously explores the everyday phenomenon of overthinking, positioning Center Fresh as a refreshing pause that brings clarity. Rooted in insights from the “India … Read more
Veteran journalist Padmaja Joshi has joined NDTV 24×7 as Managing Editor and Primetime Anchor, bringing with her a wealth of experience across formats, languages, and leading news networks. Padmaja has held significant editorial and on-air roles throughout her career. At India Today, she anchored the prime-time show People’s Court, managed the day-band editorial output, and contributed to scripting for primetime, known for … Read more