Newsroom

Citroën India has launched its latest brand campaign, “Shift Into The New,” created by its agency of record, alterType. The campaign represents a bold new chapter for the automaker, positioning Citroën as a design-led, customer-centric brand that resonates with modern Indian lifestyles and sensibilities. Link: https://www.youtube.com/watch?v=elDGCLCdGvM Featuring brand ambassador MS Dhoni, the campaign highlights Citroën’s lineup – C3X, Basalt X, and Aircross … Read more

Swiss Beauty has unveiled its latest campaign, ‘We Got You, Girl!’, featuring actor Taapsee Pannu in celebration of women’s confidence, individuality, and self-expression during India’s vibrant wedding season. The campaign positions Swiss Beauty as an everyday beauty ally, supporting women as they embrace multiple roles, moods, and moments throughout the festive period. Link: https://www.youtube.com/watch?v=KAQ6xV1j9iQ A digital-first initiative, the campaign champions self-assurance and … Read more

For millions of Indians, blue is more than just a colour – it’s an emotion that unites the nation every time Team India takes the field. As the Indian women’s cricket team captured hearts with their journey to the finals, Asian Paints celebrated the moment with a print campaign titled “1.4 Billion Hearts. One India Wala Blue.” The campaign beautifully captures how the … Read more

Generali Central Insurance (GCI) and Generali Central Life Insurance (GCLI) have launched their first joint brand campaign, ‘Here Now,’ marking a significant milestone after the company’s rebranding earlier this year-following Central Bank of India’s entry as a joint venture partner in the Generali Group. Link: https://www.youtube.com/watch?v=xkqKeSkwX5s The campaign reinforces Generali’s global philosophy of being a “Lifetime Partner”, supporting customers through every … Read more

ENO has launched a new campaign, ‘Shaadi Ki Buffetbaazi’, celebrating India’s love for wedding feasts through a humorous take on buffet culture. The campaign features an ensemble of popular comedians and influencers – Sunil Grover, Gaurav Gupta, Amit Tandon, Mallika Dua, Naman Arora, and Manvi Gagroo – each portraying quirky personalities inspired by familiar faces found at every Indian … Read more