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Johnnie Walker partners with Sabrina Carpenter in a bold reimagining of whisky culture

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Diageo’s Johnnie Walker has unveiled a new campaign featuring Grammy Award-winning pop star Sabrina Carpenter, blending vintage aesthetics with a modern message that redefines whisky’s long-standing gender codes. The film, which premiered on the jumbotron during Carpenter’s Pittsburgh concert on October 23, is now screening across her Short n’ Sweet tour through November. Styled in a retro, mid-20th-century TV commercial format, … Read more

Housing.com celebrates life’s turning points in new campaign ‘Har House ke liye Housing’

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Housing.com has unveiled its latest brand campaign, ‘Har House ke liye Housing’, capturing the heartfelt and humorous moments that inspire families to look for a new home. Conceptualised by Leo Burnett, the campaign takes a slice-of-life approach, presenting short, relatable films that depict everyday triggers – from a growing family and career moves to changing lifestyles – … Read more

TTK Prestige partners with MoEngage to enhance data-driven customer engagement

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TTK Prestige has announced a strategic partnership with MoEngage, adopting its Customer Data and Engagement Platform (CDEP) to strengthen data-led marketing and create more personalised consumer experiences. The collaboration aims to unify TTK Prestige’s online and offline customer touchpoints, offering a seamless, consistent engagement journey across channels. As part of its broader digital transformation, the brand seeks to … Read more

Hero VIDA’s Diwali campaign with Ranbir and Anil Kapoor celebrates family, fun, and future mobility

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Hero VIDA has unveiled its new festive campaign for the VIDA VX2 electric scooter, starring Ranbir Kapoor and Anil Kapoor. Conceptualised by Creativeland Asia and produced by Entourage Films, the campaign brings together humour, warmth, and innovation – positioning the VIDA VX2 as a symbol of modern, sustainable mobility. Directed by Arjun Varain Singh, the film captures a spirited father-son … Read more

PepsiCo unveils a bold new corporate identity- first in nearly 25 years

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Global food and beverages giant PepsiCo has rolled out a comprehensive overhaul of its corporate brand identity-a landmark update marking its first full refresh in almost a quarter-century. According to CEO Ramon Laguarta, the refreshed look is more than just a logo-it’s “a visible expression of PepsiCo’s evolution and our pivot toward the future”. The new … Read more

Flipkart Minutes VP Kabeer Biswas resigns

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Kabeer Biswas, Vice President of Flipkart Minutes, has resigned less than a year after joining the company. Biswas, who previously co-founded and led Dunzo, joined Flipkart’s quick commerce arm in January 2025. The company confirmed his exit, stating he contributed significantly to the platform’s growth and customer experience. Kunal Gupta, a long-time Flipkart executive and … Read more

Komerz appoints Dr. Kushal Sanghvi as Director

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Komerz has appointed Dr. Kushal Sanghvi as Director to strengthen its presence in India and drive global growth. With over two decades of experience across media, advertising, and digital transformation, Sanghvi has held leadership roles at iCubesWire, IAS, Havas, Reliance Entertainment Digital, and The Times Group. In his new role, he will focus on building … Read more

Lavanya Pachisia has stepped down as CEO of Zivame

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Lavanya Pachisia has stepped down as CEO of Zivame after over seven years with the company. Joining in 2017 as VP of Finance and Operations, she played a key role in strengthening Zivame’s financial and operational foundation before becoming COO in 2021 and CEO in 2022. Under her leadership, Zivame evolved into an omnichannel brand, … Read more

ITC Sunfeast Fantastik! introduces Choco Meltz – molten chocolate indulgence at ₹5

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ITC’s Sunfeast Fantastik! has launched Choco Meltz, a squeezable molten chocolate snack priced at just ₹5. The new product aims to make chocolate indulgence accessible and fun, offering a multi-use experience – consumers can drizzle, spread, or sip the rich molten chocolate straight from the pack. Initially, Choco Meltz will be available across Karnataka, Kerala, Tamil Nadu, and Telangana. The launch … Read more

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