Newsroom

Fortune, the flagship edible oil brand from AWL Agri Business (formerly Adani Wilmar), has unveiled a new regional campaign in West Bengal titled ‘Bhojan Bahini’ (Food Force). The campaign strengthens Fortune’s connection with Bengal by weaving together two of the state’s most beloved icons – Sourav Ganguly and Abir Chatterjee – in a light-hearted, cinematic ad celebrating the region’s culinary soul. The … Read more

Joy Personal Care has launched a new campaign for its Skin Fruits Moisturising Cream, starring actor Sanya Malhotra, as part of its effort to reconnect with younger audiences through relatable storytelling and a modern creative lens. The campaign blends nostalgia with a contemporary twist, reaffirming Joy’s positioning as a brand that celebrates natural beauty and everyday confidence. … Read more

Global fashion retailer UNIQLO has unveiled its latest 2025 HEATTECH campaign, featuring two global icons – newly appointed brand ambassador Cate Blanchett and longtime partner Roger Federer. The campaign celebrates UNIQLO’s pioneering HEATTECH innovation, combining warmth, sophistication, and effortless style for the modern winter wardrobe. The new visuals capture Blanchett in the WOMENS HEATTECH EXTRA WARM Cashmere Blend Turtleneck T-shirt and Federer in … Read more

With nearly one in five Indians suffering from constipation, Dulcoflex, a leading digestive wellness brand, has launched its new campaign, “kNOw Constipation,” aimed at normalising conversations around one of the country’s most common yet under-discussed health issues. The campaign takes a light-hearted and relatable approach, using humour to destigmatize constipation without ridiculing sufferers-especially women, who are often more … Read more