Newsroom

Arth by Emcure, a wellness brand combining science and nature, has partnered with cricket icon M.S. Dhoni to launch its latest initiative, Arth Sleep Support Gummies, under the campaign “So Jao”. Conceptualised by Daftar Creative Room, the campaign highlights the importance of restful sleep as a foundation for overall health and balance. https://www.instagram.com/reel/DQLpZJSjJnK/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== “So Jao” adopts a … Read more

Pulse Candy from the DS Group has unveiled The Pulse of Festive Run: Chhath Edition, an interactive 3D runner game that blends traditional celebration with digital engagement. Designed for Gen Z and digital-first users, the campaign brings the rituals and vibrancy of Chhath Puja to life through gamification. In the game, players navigate a 3D ghat environment, collecting … Read more

Interio by Godrej, the flagship furniture brand of Godrej Enterprises, has strengthened its ongoing ‘Moments That Matter’ campaign with a collaboration featuring renowned storyteller Priya Malik, coinciding with the launch of its new 22,000 sq. ft. experiential flagship store in Vikhroli, Mumbai. https://www.instagram.com/reel/DQI5w8TjD8D/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the store launch, Priya Malik performed a spoken word piece titled “Ghar, Ghar Jaisa Hota Hai”, … Read more