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India Today has bolstered its marketing leadership with the appointment of Dipika Kapoor as General Manager – Marketing. With a proven track record in partnerships and integrated marketing, Dipika brings a wealth of experience in driving brand strategy and audience engagement. In her new role, she will be instrumental in shaping India Today’s marketing vision, … Read more
The initiative supports drivers in transitioning to electric vehicles as part of Uber’s 2040 all-electric fleet goal. Uber Technologies has announced the rebranding of its “Uber Green” service to “Uber Electric”, alongside a $4,000 grant program to help U.S. drivers purchase electric vehicles. The move is part of the company’s broader “Go Electric” initiative aimed at achieving a fully zero-emission … Read more
The collaboration aims to blend AI technology with creative storytelling for film, episodic content, and advertising. Collective Artists Network (CAN), India’s premier talent and media network, has announced a strategic partnership with Microsoft to accelerate AI adoption in filmmaking, episodic storytelling, and advertising. Leveraging Microsoft Azure’s advanced AI and cloud solutions, the collaboration seeks to enhance efficiency, scalability, and … Read more
The update lets teens choose from six creative themes, enhancing personalization and self-expression. Instagram has introduced a new feature exclusively for Teen Accounts, allowing users to customize their app icon with six distinct visual themes – including fire, floral, chrome, cosmic, and slime. Developed in collaboration with illustrator Carlos Oliveras Colom (@doncarrrlos) and Instagram’s in-house design team, the update brings a … Read more
Ad spends and profits rise as the FMCG major focuses on portfolio transformation and volume-led growth. Hindustan Unilever Ltd (HUL) reported a 10.7% year-on-year increase in advertising and promotions expenditure, reaching ₹1,661 crore in the second quarter of FY26, compared to ₹1,501 crore in the same period last year. The company’s consolidated net profit for Q2FY26 stood at ₹2,694 crore, up from … Read more
The new platform expands WPP’s global reach and empowers brands to independently plan, create, and publish campaigns. WPP has unveiled WPP Open Pro, the next-generation edition of its AI-powered marketing platform, WPP Open. The new platform is designed to help brands of all sizes plan, create, and publish campaigns independently, while expanding WPP’s footprint across the global … Read more
ITC Sunrise Spices celebrates Chhath’s sacred legacy with ‘Urja Ka Vardaan’ 2.0The campaign revives timeless Chhath stories through Maithili Thakur’s soulful composition and a beautifully illustrated folk-art storybook. ITC Ltd.’s Sunrise Spices has launched the second edition of its celebrated Chhath campaign, ‘Urja Ka Vardaan’, honouring the faith, devotion, and spiritual energy that define the festival. Building on … Read more
The campaign celebrates great stays at great prices with humour, cricket banter, and unmistakable Indian flair. Online travel brand Goibibo has rolled out a lively new campaign featuring cricket favourites Rishabh Pantand Navjot Singh Sidhu in a playful travel face-off that highlights the brand’s core promise – great hotels at great prices. Brimming with humour, energy, and cricket camaraderie, the films … Read more
The campaign reimagines coffee dates through personalization, creativity, and heartfelt connections. Hindustan Unilever’s iconic coffee brand BRU has launched “Bru-Minder”, an innovative digital activation powered by Google Gemini, designed to transform everyday coffee moments into personalized, AI-generated experiences. The campaign blends emotion with technology, celebrating love, connection, and the joy of sharing coffee. At its heart, Bru-Minder is a simple yet … Read more
The limited-time offer makes premium, ad-free audio streaming accessible to millions of music lovers across India. JioSaavn, the popular audio streaming platform with over 100 million monthly active users, has launched a special annual Pro plan priced at ₹399 for one year, timed with the festive season. The new Pro plan offers ad-free listening, unlimited downloads, and high-quality audio, along with … Read more
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