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A witty full-page print story turns a missing sock into a tale of rediscovery, marking Flipkart’s creative twist for the Big Bang Diwali Sale. In a world obsessed with hashtags, hooks, and short-form content, Flipkart has chosen to slow things down this Diwali – with a full-page print story that feels like a love letter to classic … Read more
The collaboration lets users design personalised avatars via Google Gemini, blending AI innovation with Diwali’s spirit of creativity and connection. Coca-Cola India is lighting up this Diwali with a unique blend of tradition and technology, partnering with Google to launch ‘Festicons’ – AI-generated, customisable festive avatars that allow users to create and share personalised Diwali greetings. The initiative, powered … Read more
The new range reimagines festive gifting with playful cracker-shaped chocolates and indulgent mithai-inspired fusions. As India readies for Diwali, Mondelez India is adding a dash of novelty to festive gifting with the launch of Cadbury Celebrations Crackers and Cadbury Celebrations Fusions. The two new collections blend Cadbury’s signature indulgence with India’s festive traditions, offering consumers innovative ways to share joy … Read more
In a landmark move for women’s financial empowerment, LXME, India’s leading women-focused financial platform, has launched LxmePay, the country’s first UPI payment solution designed exclusively for women. Alongside the launch, the platform unveiled ‘Main Lxme Hoon: The Pink Revolution’, a campaign celebrating women taking charge of their financial journeys. More than a payments app, LxmePay combines seamless transactions with intelligent … Read more
Insights from industry leaders highlight trends, consumer behaviour, and festive opportunities in Q-commerce. Publicis Commerce India and MMA Global India have unveiled The Quick Commerce Playbook India 2025, a comprehensive guide designed to help marketers navigate growth and profitability in India’s fastest-growing retail channel. The playbook was launched at an MMA Global India event in Mumbai, … Read more
Following a multi-agency pitch, Tonic Worldwide to drive NICMAR’s digital presence across social, SEO, performance, and influencer marketing. NICMAR (The National Institute of Construction Management and Research) has appointed Tonic Worldwide as its integrated digital marketing partner after a competitive multi-agency pitch. Under the partnership, Tonic Worldwide will manage social media, SEO, performance marketing, influencer collaborations, and offline … Read more
The campaign, titled ‘Samajhdar Bano, Tata Play Lagao’, combines witty AI characters with clear messaging to highlight pricing, value, and entertainment choices. Tata Play has launched its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’, blending humor, AI innovation, and relatable storytelling. Conceptualised by Ogilvy, the campaign features two AI-generated characters – a wise owland a witty donkey – who break down … Read more
The campaign highlights courage, family, and belief while showcasing Casio’s festive watch collection. This Diwali, Casio India has launched a touching campaign that celebrates courage, dreams, and the strength of family bonds. Rooted in the festival of lights, the film follows a young designer who keeps her creative work hidden from her father, fearing disapproval. Her brother … Read more
Myntra, the fashion, beauty, and lifestyle destination, has dropped a new episode of Jet Set Slay on its interactive content platform, Glamstream. The show continues to blend celebrity stories with shoppable fashion, letting viewers explore their favorite stars’ style and shop their looks in real time. The latest episode features actor Tamannaah Bhatia, who brings her signature … Read more
In a celebration of flavour and festivity, Hocco Ice Cream has partnered with Haldiram’s to introduce two limited-edition ice creams – Orange Barfi and Milk Cake – just in time for Diwali. The collaboration, themed ‘Cooler, Together’, brings a creative twist to India’s festive indulgence, blending the nostalgia of traditional mithai with the cool freshness of ice cream. https://www.instagram.com/reel/DPdQ5ljDKRp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualised and executed by Collective Creative … Read more
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