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Finance category drives growth; company eyes up to INR 500 Cr in FY26 with reduced losses Coupons and cashback platform CashKaro reported a 15.9% increase in operating revenue, reaching INR 350 Cr in FY25, up from INR 302 Cr in FY24. Cofounder Swati Bhargava attributed the growth to strong momentum in the finance category, a robust partner network of over 1,500 brands, and more … Read more
Truecaller has appointed Archana Roche as Global Head of Measurement & Analytics for its rapidly growing Ad Solutions business, reinforcing its commitment to a data-driven, performance-focused advertising ecosystem. With over 18 years of experience in digital measurement and ad effectiveness, Roche joins from Aleph, where she led Meta Measurement globally across multiple regions. Her expertise … Read more
Wow! Momo Foods has appointed Nimish Chaudhary as Chief Technology Officer to spearhead its digital transformation and technology innovation. With over 18 years of experience, including as VP of Engineering at Jubilant FoodWorks, Nimish will lead the development of a multi-tenant food-tech enterprise platform, enhance the Wow! Eats app, modernize store tech, and boost operational … Read more
Wondrlab has appointed former FCB Ulka CCO Hemant Shringy as Chief Creative Officer and Managing Partner, effective next week. With over two decades of experience working with brands like Ariel, Whisper, Gillette, Visa, and WhatsApp, Shringy will lead Wondrlab’s creative evolution alongside Co-founder Amit Akali. Praising his blend of craft, boldness, and empathy, Akali said … Read more
Verve Media to lead local SEO strategy for The Game Palacio’s flagship venues across Mumbai, Pune, Delhi, Chandigarh, Hyderabad, and Noida. Verve Media, an integrated digital marketing agency, has been appointed as the Local SEO partner for The Game Palacio. Under this mandate, Verve Media will spearhead the local SEO strategy for The Game Palacio’s … Read more
Celebrating the Indian Women’s Ice Hockey Team’s historic Asia Cup bronze, the film captures a story of grit, belief, and breaking barriers. Pocket FM, the audio series platform, has launched ‘Sound of Courage’-the latest installment in its ‘India, Kuch Acha Suno’ campaign-honouring the inspiring journey of the Indian Women’s Ice Hockey Team from Ladakh’s frozen lakes to the … Read more
Conceptualised by Very Multimedia Solution and directed by Rawshark Films, the film features Isha Talwar and Abhay Deol. Furlenco, the furniture and lifestyle brand, has launched its new campaign titled ‘Feel at Home’, reinforcing the significance of rental furniture in contemporary living. The campaign stars Abhay Deol and Isha Talwar. Conceptualised by Very Multimedia Solution and … Read more
Schneider Electric launches its latest brand campaign: ‘Bring Home the Smart’ Schneider Electric has officially appointed LEO India (formerly LEO BURNETT) as its new creative partner. This collaboration represents a major milestone in Schneider Electric’s mission to boost brand affinity within the home electrical segment by engaging consumers through innovative creativity and purpose-driven storytelling. In … Read more
The initiative honours modern changemakers ahead of Independence Day. As India approaches Independence Day, Tata Capital, the flagship financial services company of the Tata Group, has launched its latest campaign titled ‘Aaj Ke Freedom Fighters’. The campaign celebrates everyday individuals whose actions reflect the spirit of modern-day freedom through values like compassion, courage, resilience, and responsibility. The brand film narrates four heartfelt stories, showcasing … Read more
New leadership structure aims to deepen integration across media, content, and experience. Havas Media Network India has announced key leadership changes to accelerate growth, strengthen integration, and deliver culturally resonant brand experiences at scale. The realignment places a strategic focus on collaboration across its media, content, sports, and entertainment verticals. Uday Mohan has been appointed Chief Operating Officer … Read more
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