Newsroom

Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has unveiled its latest Diwali digital film under the brand’s ‘Duniya Ko Rang Do’ philosophy. The campaign emphasizes that the festival’s true glow comes not from lights or rituals, but from the warmth, love, and togetherness that bring families closer. The film opens with a retired … Read more

Hyundai Motor India Limited (HMIL) has announced the nationwide rollout of its festive customer engagement initiative – ‘Hyundai Always Around’. Scheduled for October 12, 2025 (Sunday), the day-long campaign will reach out to customers at prominent locations and housing societies, bringing Hyundai’s sales, service, and exchange offerings closer to them. The initiative aims to enhance convenience for existing and prospective … Read more

Bowlers, the pet nutrition brand from Allana Pet Solutions (APS), has launched a new campaign featuring Indian cricket captain Shubman Gill as its brand ambassador. Titled “Every Batsman Needs a Bowler,” the campaign draws a heartfelt parallel between cricket and pet parenting – celebrating the bond of care, companionship, and nourishment that helps pets thrive. In the campaign film, Shubman … Read more

Hellmann’s latest integrated brand campaign, ‘Dry Bread Gone, Creaminess On!’, is giving sandwiches across India a much-needed creamy upgrade. Led by a pair of outspoken “Taste Buds,” the campaign celebrates the indulgent joy of creamy sandwiches – turning a universal pain point (dry bread) into a playful cultural moment. Conceptualised to feel fresh, local, and deeply … Read more