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Ogilvy Brings Tata Motors CV’s ‘Better Always’ Philosophy to Life in Purpose-Led Brand Film

Tata Motors Commercial Vehicles has unveiled a new corporate brand film crafted by Ogilvy India, translating its long-term vision-Better Always-into a powerful narrative rooted in everyday progress. More than a positioning line, the philosophy reflects Tata Motors CV’s belief in continuous improvement, purposeful engineering, and steady nation-building. Set against the reality of how India truly … Read more

Dream Sports’ Rs.4,000-Crore Ad Push Underscores High-Stakes Growth Strategy Amid FY25 Losses

Dream Sports, the parent company of fantasy gaming platform Dream11, reported a net loss of Rs.479 crore in FY25, marking a sharp reversal from its Rs.1,295 crore profit in FY24. The downturn comes despite the company spending nearly Rs.4,000 crore on advertising and marketing, reaffirming how central aggressive brand visibility remains to its growth strategy. … Read more

Pocket FM’s Powerful Brand Film Champions Inclusion Through Blind Cricket

Pocket FM has unveiled a moving brand film in partnership with the Cricket Association for the Blind in India (CABI), reinforcing its belief that the most powerful stories are rooted in real lives. The collaboration celebrates resilience, determination, and the indomitable spirit of visually impaired athletes who continue to redefine excellence in Indian sports. At … Read more

AI.com’s Super Bowl Debut Sparks Mainstream Push for Personal AI Agents

AI.com made a high-impact entry into the public consciousness with a Super Bowl 60 commercial that did more than just grab eyeballs-it crashed its own website. The 30-second spot, aired during the fourth quarter, marked the official launch of the platform and signalled a bold ambition: bringing AI agents into everyday consumer use. Owned by … Read more

Maruti Suzuki Presents 24th Zee Cine Awards 2026 Celebrates Fans and Cinema

Z has announced the 24th edition of the Zee Cine Awards, set to take place at Mumbai’s NSCI Dome on 28 February and 1 March 2026. Presented by Maruti Suzuki, the awards continue their fan-centric approach under the theme ‘Yeh Pal Hai Fans Ka’, highlighting audience participation across television, digital, and on-ground platforms. The announcement … Read more

mPokket Celebrates 10 Years with Brand Film Highlighting Young Indians’ Ambitions

mPokket has marked a decade of operations with a new brand film titled “Why Can’t Life Be a Perfect Ten”, spotlighting the aspirations, choices, and challenges of young Indians. The film captures everyday moments where individuals balance goals, responsibilities, and finances, emphasizing how timing, access, and support shape outcomes. Through a simple, relatable narrative, the … Read more

WPP to Unite Ogilvy, VML, and AKQA Under New Creative Holding Structure

WPP is set to consolidate its three major creative agencies-Ogilvy, VML, and AKQA-under a single umbrella called WPP Creative, the Financial Times reported. While the individual agency brands will be retained, the move aims to simplify WPP’s client offerings and enable more integrated services across its creative businesses. The proposed restructuring reflects WPP’s strategic response … Read more

Faasos Returns with Fifth Edition of ‘Date A Wrap’, Giving Gen Z a Fresh Take on Modern Dating

Faasos, India’s leading wraps and rolls brand, has launched the fifth edition of its popular Valentine’s Day campaign, Date A Wrap, running from February 7–14, 2026. This year, the campaign, titled Ditch the Label, Date A Wrap, reflects Gen Z’s evolving attitudes toward dating, labels, and commitment, celebrating independence, comfort, and consistency. While most brands … Read more

IGP Launches ‘In My Lover Era’ Campaign Celebrating Modern Expressions of Love

IGP has unveiled its Valentine’s Day campaign, In My Lover Era, spotlighting the evolving ways young audiences express love. The initiative reflects changing cultural attitudes, where emotional expression is increasingly open, diverse, and inclusive, extending beyond romantic relationships to friendships, family bonds, and self-love. Central to the campaign is a Valentine’s Day song, In My … Read more

KFC Unveils ‘Dunked’ Range with Khushi Kapoor and Orry in Playful Digital Campaign

KFC India has launched a new digital campaign featuring Khushi Kapoor and Orry to spotlight its all-new Dunked range, a line of bold, sauce-forward chicken offerings. The film leverages the duo’s off-screen friendship, pop-culture appeal, and witty banter to create a light-hearted narrative centered on food, indulgence, and social interaction. Video Link: https://www.instagram.com/reel/DUcegSMDClg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The story … Read more