Newsroom 
Team Pumpkin has appointed Vinod Khandelwal as Chief Growth Officer – Product & E-Commerce. With over 17 years of experience across e-commerce, product development, and sourcing, Vinod has held leadership roles at Springwel Mattresses and Nilkamal, where he led key initiatives like the launch of Doctor Dreams. Known for driving innovation and profitability across D2C, … Read more
Gayatri Palande has been appointed AGM – Marketing & Visual Merchandising at Skechers, bringing her creative flair and strategic vision to the global athleisure icon. With a rich background in brand positioning, experiential marketing, and in-store experience design, she’s set to elevate Skechers’ consumer engagement and visual appeal across India.
The renewed agreement includes branding rights, digital collaborations, fan experiences, and a continued focus on grassroots football. Apollo Tyres has announced the extension of its long-standing global partnership with Manchester United Football Club for another three years. The renewed alliance continues a 12-year journey that has driven high-impact fan engagement, boosted brand equity, and fostered community-level football … Read more
The campaign, conceptualised by VML, reflects vivo’s commitment to youth empowerment and individuality. vivo, the global smartphone brand known for innovation and youth-centric communication, has launched its latest campaign titled ‘Dreamchasers’, featuring actor and youth icon Suhana Khan. The campaign is a tribute to Gen Z’s fearless pursuit of dreams and individuality and coincides with the upcoming … Read more
The digital-first journalist-boasting over 15 million followers-returns to mainstream TV with a field-driven approach on one of India’s premier news channels. NDTV India will welcome Shubhankar Mishra to its prime-time lineup from July 2025, marking a return to traditional television for the journalist-turned-influencer renowned for his fearless on-ground reporting and expansive social media presence. Born on 10 April 1993 in Gonda, … Read more
The four-part film series aims to simplify skincare by showing Kaya as a trusted expert in everyday moments. Marico, a leading name in the Indian FMCG sector, has rolled out a new digital-first campaign for its skincare brand Kaya, introducing its refreshed positioning: “Kaya – Science That Sets You Free.” The campaign brings Kaya’s 22-year legacy in dermatological … Read more
Amitabh Bachchan Headlines India Gate’s New Campaign Linking Food with Indian Values. The campaign rolls out across cinemas, television, and digital platforms in a 360-degree push over the next five weeks. India Gate, the renowned basmati rice brand, has launched a new brand film featuring iconic actor Amitabh Bachchan. Titled “India Ka Swaad Chakhte Hai”, the … Read more
The partnership aims to craft compelling narratives that redefine how bathware is experienced in India. Aqua Plumbings, a premium bath solutions brand, has announced a strategic creative partnership with Ogilvy India (North), part of the WPP Group and one of the country’s leading creative agencies. The collaboration seeks to reshape how luxury and ultra-luxury bathware … Read more
The company will offer beverages, themed packaging, local vendor partnerships, and a PET bottle-free campaign during the Puri celebration. Coca-Cola India has announced its participation in the upcoming Ratha Yatra 2025 in Puri, Odisha, scheduled from June 27 to July 5. As part of its continued engagement with major cultural events, the brand will drive awareness and … Read more
Order volumes double as the service scales to India’s top metros, delivering fashion in as little as 90 minutes. Myntra is accelerating its focus on ultra-fast delivery with the expansion of its express service, M-Now, to Delhi-NCR and Mumbai, following strong traction in Bengaluru. With this move, M-Now is now available across India’s top three metropolitan markets. The … Read more