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Vir Das champions Hush Puppies’ comfort-first office sneakers

Available at select Bata stores, on Bata’s website, and at Hush Puppies EBOs, the new collection prioritizes comfort without sacrificing confidence. Hush Puppies, the global footwear brand exclusively retailed in India by Bata, has unveiled its latest campaign, Ease Please, encouraging working professionals to reimagine their approach to office attire. Fronted by brand ambassador Vir Das, … Read more

Réal debuts in cocktail mixer segment with ‘Réal Cheers’

The Réal Cheers line features four variants-Jamuntini, Green Apple Mojito, Tonic Water, and Ginger Ale-in bold, caricatured packaging. Réal, the packaged fruit juice brand from Dabur India, has entered the cocktail mixer space with the launch of Réal Cheers-a premium range designed to deliver quality, convenience, and great taste. The Réal Cheers collection features four distinct variants: Jamuntini, … Read more

FCB India Adds to Gold Tally at Cannes 2025: Ogilvy, Leo Score Bronze on Day 4

India continued its winning streak at the Cannes Lions International Festival of Creativity 2025, with FCB India emerging as the standout performer on Day Four. The agency clinched three Gold Lions for its much-celebrated Lucky Yatra campaign for Indian Railways, bringing the country’s total count to 31 Lions—more than double the number won by this stage in 2024. Lucky Yatra, a behavioural … Read more

Sony Pictures Networks India appoints Mukund Acharya as CTO

Sony Pictures Networks India (SPNI) has appointed Mukund Acharya as Chief Technology Officer, effective June 19, 2025. With over 29 years of experience, Mukund will lead SPNI’s enterprise tech, LIV technology, and broadcast operations, driving digital transformation and innovation across platforms. He joins from Disney+ Hotstar (now JioStar), where he led key projects like the … Read more

Virat Kohli Leads Asian Paints’ Campaign for ‘Apcolite All Protek’ Interior Emulsion

The ad, created by McCann Worldgroup, brings to life the product’s stain-repelling promise through a fun, family-centric narrative. Asian Paints has launched its latest innovation in home décor-Apcolite All Protek, a premium interior emulsion designed to offer high durability, advanced stain resistance, and elegant aesthetics. Featuring Lotus Effect Technology, the paint provides a powerful shield against common … Read more

Bisleri Named Official Hydration Partner for GMR Rugby Premier League

Bisleri Named Official Hydration Partner for GMR Rugby Premier LeagueLeague features six city-based teams across India. Bisleri International has been named the Official Hydration Partner of the inaugural GMR Rugby Premier League (RPL), reinforcing the league’s mission to elevate rugby’s profile in India. The GMR RPL, a franchise-based Rugby 7s competition, kicked off on June 15, 2025, at the Andheri Sports Complex … Read more

Timex Launches ‘Make Time Yours’ Campaign to Inspire Intentional Living

Timed with National Watch Day, the campaign promotes mindful living and analog connection. Timex, a legacy brand with over 170 years of watchmaking heritage, has unveiled its 2025 campaign titled ‘Analog Life | Make Time Yours’, encouraging people to embrace intentional living and be more mindful of how they spend their time. The campaign aligns with the celebration of National … Read more

ZOFF Foods Enters Ready-to-Cook Segment, Partners with Reliance Retail

ZOFF Foods Enters Ready-to-Cook Segment, Partners with Reliance RetailNew range includes 5-Minute Gravies and 1-Minute Marinades, available nationwide. ZOFF Foods, the Raipur-based whole spice brand, has expanded into the Ready-to-Cook (RTC) category with the launch of its new ‘Quick Homestyle Food’ range. Marking a strategic move in its offline retail journey, the brand has partnered with Reliance Retail to distribute the … Read more