Newsroom 
The agency recently gained buzz for its MS Dhoni–Animal parody campaign for e-cycle brand EMotorad. Zerodha co-founder Nikhil Kamath has made a strategic investment in One Hand Clap, the creative agency founded by Aakash Shah and Naveed Manakkodan, both former members of the now-dissolved comedy collective All India Bakchod (AIB). The announcement was shared via Aakash Shah’s Instagram, where he reflected … Read more
The new lineup includes Peri-Peri, Chilli, and Italian Herb Parotas, alongside South India’s iconic Nool Parota. iD Fresh Food, one of India’s most trusted fresh food brands, has announced the launch of its all-new flavoured Parota range, marking a first in the ready-to-cook segment. The new offering includes three variants – Peri-Peri Parota, Chilli Parota, and Italian Herb … Read more
Created and executed by Liqvd Asia, the campaign honours Parle’s enduring connection with Indian consumers. Parle Products has launched a new campaign titled “Parle, Since 1929”, celebrating its rich legacy in the Indian confectionery market. The campaign shines a spotlight on Parle’s deep-rooted presence in Indian households for nearly a century, reflecting the brand’s emotional resonance across … Read more
Now available on Amazon, Swiggy Instamart, Blinkit, Zepto, Big Basket, and Flipkart Minutes. CLEAR Premium Water, one of India’s fastest-growing bottled water brands, has officially stepped into the e-commerce and quick-commerce space through strategic partnerships with leading platforms including Amazon, Swiggy Instamart, Blinkit, Zepto, Big Basket, and Flipkart Minutes. With this move, CLEAR strengthens its digital footprint and enhances on-demand … Read more
Audience Base is built to streamline campaign planning by eliminating manual work, spreadsheets, and fragmented tools. Digital ShoutOuts has officially launched Audience Base, an AI-powered media planning platform aimed at helping marketers more effectively identify, target, and plan for their audiences. Built to replace traditional, manual processes, Audience Base simplifies campaign planning by eliminating the reliance on spreadsheets and … Read more
The actor will debut in a campaign promoting Skechers’ signature Hands Free Slip-ins footwear. Skechers, The Comfort Technology Company®, has officially announced Bollywood superstar Kartik Aaryan as its newest brand ambassador in India. Aaryan will first be seen in a marketing campaign spotlighting the brand’s popular Hands Free Slip-ins footwear. Announcing the collaboration, Rahul Vira, CEO of Skechers South Asia, said: … Read more
India’s creative economy has a bold new engine – Creator18, a visionary initiative by Network18, launched to fuel India’s rise as a global powerhouse in content, culture, and influence. More than just a talent network, Creator18 operates at the nexus of talent management, influencer partnerships, and creative strategy. Its mission is clear: to amplify Indian voices, craft powerful narratives, and … Read more
Leo Burnett, Ogilvy win Golds; total haul hits 26, doubling last year’s count FCB India just delivered a knockout at Cannes Lions 2025.The agency scooped a Grand Prix, two Gold Lions, and a Silver – all for its standout campaign, Lucky Yatra, encouraging railway travel. That haul powered India’s biggest day yet at Cannes: 14 metals in one day, more than … Read more
~ Earns global recognition for its well-timed, and witty storytelling ~ Publicis Groupe’s creative powerhouse BBH India has earned global applause with a Bronze Lion at Cannes Lions International Festival of Creativity 2025 for Garnier L’Oréal’s campaign ‘Bassi vs Garnier Men Facewash’. BBH India bagged the Lion under the category, ‘Social & Creator Lions – … Read more
Conceptualised and produced in-house by CashKaro’s brand and creative team CashKaro ups satire with new #CoinsVSCashback ad: ‘GoatSwami’ CashKaro has launched its latest spot under the #CoinsVSCashback campaign-“GoatSwami”, a humorous take on Indian primetime debate shows. Set in a chaotic newsroom, the spoof mocks loud anchors and over-the-top panelists while spotlighting the real value of cashback over coin-based rewards. … Read more