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G-SHOCK Teams Up with Vicky Kaushal for ‘Rise Above’ Campaign

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New film by Method Productions celebrates resilience and youth culture Casio’s G-SHOCK partners with Vicky Kaushal for new campaign G-SHOCK, the iconic watch brand from Casio, has launched its latest campaign, ‘Rise Above the Shocks,’ featuring brand ambassador Vicky Kaushal. The campaign underscores G-SHOCK’s commitment to resilience, toughness, and individual style, targeting a new generation navigating expectations, setbacks, and pressure. … Read more

EssenceMediacom Wins Media Mandate for Nilkamal

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WPP Media agency to lead digital and offline strategy, planning, and execution WPP Media’s EssenceMediacom to drive Nilkamal’s media strategy WPP Media has been awarded the full-service media mandate for Nilkamal, with EssenceMediacom taking charge across digital and offline platforms. The scope includes media planning and buying, digital strategy, and execution, with a focus on accelerating Nilkamal’s brand presence among modern, digitally engaged consumers. A … Read more

Kriti Sanon Joins Tetley as Brand Ambassador for New Green Tea Wellness Range

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Tetley Green Tea introduces Slim Care and Beauty Care variants in nationwide launch Tetley unveils new functional green teas with Kriti Sanon as the face of the campaign Tetley Green Tea, under Tata Consumer Products, has launched two wellness-focused variants-Tetley Green Tea Slim Care with L-Carnitine, and Tetley Green Tea Beauty Care with Biotin. These new offerings are formulated to support fat … Read more

Honasa Consumer has appointed Yatish Bhargava as Chief Business Officer

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Honasa Consumer, the parent company of Mamaearth and other leading brands, has appointed Yatish Bhargava as Chief Business Officer. With 17 years of experience across Flipkart and HUL, Yatish will lead business operations, drive category leadership, and scale omnichannel growth. His strategic expertise and consumer-first approach align with Honasa’s vision to shape the future of … Read more

AbhiBus Extends Partnership with Mahesh Babu for Ninth Year

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New campaign featuring the actor to launch this summer A long-standing association continues AbhiBus, the bus ticketing platform under ixigo, has announced the renewal of its enduring partnership with Indian film star Mahesh Babu, marking the ninth consecutive year of collaboration. Since 2016, Mahesh Babu has served as the face of AbhiBus, making this one of the longest-running brand-celebrity partnerships in … Read more

Secret Sauce Communications Wins PR Mandate for Bindu Fizz Jeera Masala

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Agency to lead brand reputation, thought leadership, and strategic PR campaigns Strategic partnership for national expansion Secret Sauce Communications, a national Corporate Reputation, PR, and Communications agency, has been appointed as the official PR and corporate reputation partner for Bindu Fizz Jeera Masala, the flagship brand from Karnataka-based House of Bindu. With a legacy of over 25 years, House of … Read more

Medha Shankr Leads Ferrero India’s New Raffaello Campaign

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‘Say Hello with Raffaello’ highlights heartfelt gestures and everyday romance Ferrero launches new Raffaello film with Medha Shankr Ferrero India, a part of the global Ferrero Group, has unveiled a new campaign for its premium offering, Confetteria Raffaello, titled “Say Hello with Raffaello.” The campaign features actor Medha Shankr, continuing her association with the brand, and celebrates small, meaningful moments … Read more

Cannes Lions 2025: BBDO’s SDG Shortlist Pushes India’s Final Tally to 85

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Recognition comes for Ariel’s long-running ‘Share The Load’ campaign BBDO adds to India’s Cannes Lions success BBDO India emerged as the only Indian agency to secure a shortlist on Day 3 of the Cannes Lions International Festival of Creativity 2025. The agency was recognised in the Sustainable Development Goals (SDG) category for its impactful and enduring campaign, Share The Load, created for Ariel, … Read more