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Fenesta Relaunches #ShutTheShor Campaign, Advocates Mental Calm on Yoga Day

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In observance of International Yoga Day, Fenesta has relaunched its mindfulness-driven campaign #ShutTheShor, reinforcing its commitment to promoting mental clarity and well-being. This year’s edition deepens the message by drawing attention to the often-overlooked concept of emotional noise – the internal clutter caused by constant digital connectivity, stress, and overstimulation. Conceptualised and executed by TwoHmp, the campaign film captures relatable, everyday moments … Read more

Herbalife India Appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for Vritilife Skincare Range

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Herbalife India has announced the extension of its association with Indian sports icons Smriti Mandhana and Manika Batra, naming them brand ambassadors for its vritilife Ayurvedic skincare range. This move reinforces the brand’s commitment to holistic wellness, blending ancient Ayurvedic wisdom with modern dermatological science. Targeted at individuals with active lifestyles, the vritilife range is designed to address the skincare … Read more

IKEA India Launches Rainbow Doormat Campaign for Pride Month

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As part of its ongoing commitment to diversity and inclusion, IKEA India has introduced a limited-edition, rainbow-coloured PILLEMARK doormat to celebrate Pride Month. Positioned prominently at store entrances across the country, the initiative symbolises the brand’s support for the LGBTQIA+ community, aiming to create a more welcoming and affirming experience for all customers. Conceptualised by Leo India, the campaign is accompanied by … Read more

Foxtale Brings Orry and Neena Gupta Together in Bold ‘Glow-Up Showdown’

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Foxtale, the homegrown skincare brand known for rewriting beauty norms, has unveiled a refreshingly unconventional campaign featuring a surprising yet compelling duo – Orry, Gen Z’s viral personality, and Neena Gupta, the acclaimed actor and icon of unapologetic authenticity. The campaign, titled “Glow-Up Showdown”, is set in the dressing room of an upcoming shoot. It opens with Orry … Read more

Adobe Expands Firefly with Mobile App and Advanced AI Capabilities

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Adobe has significantly expanded its Firefly generative AI platform with the launch of a dedicated mobile app for iOS and Android, bringing powerful creative tools to users on the move. Seamlessly integrated with Adobe Creative Cloud, the app allows creators to generate and edit images, videos, and designs across devices-streamlining the creative process from ideation to production. With this update, Firefly … Read more

boAt Rolls Out Airdopes 701 ANC in No-Fluff Campaign

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boAt Lifestyle has officially launched the Airdopes Prime 701 ANC, its latest true wireless earbuds designed to bring hybrid Active Noise Cancellation and premium audio features to the sub-₹4,000 segment. With a price tag of ₹3,999, the device is now available on Amazon India and boAt’s official platform – but it’s not just the product that’s turning heads. In … Read more

Tanya Singh Appointed Senior General Manager – Brand Marketing, Johnnie Walker at Diageo India

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Diageo India has announced the appointment of Tanya Singh as Senior General Manager – Brand Marketing for its flagship Scotch whisky brand, Johnnie Walker. Singh brings with her over a decade of multifaceted experience in brand management, strategic planning, and consumer marketing across the FMCG, retail, and luxury sectors. Prior to joining Diageo, she spent over eight years at Unilever, where she … Read more

Swiggy Unveils ‘Crew’ – A Premium Travel & Lifestyle Concierge App

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Swiggy has launched Crew, a personalised concierge service targeting the affluent segment, offering assistance with everyday errands, travel planning, and lifestyle management. The app- currently in beta and invite-only-is available on both Google Play and Apple App Store. Crew builds on insights from Swiggy’s previous premium concierge pilot, Rare Life, launched last year. LATEST UPDATES OUTLOOK Crew is an ambitious experiment by … Read more

India Concludes Cannes Lions 2025 with 32 Awards

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India wrapped up its journey at the 72nd edition of the Cannes Lions International Festival of Creativity on a high note, securing a Silver Lion on Day 5. The final medal tally for the country stands at an impressive 32 Lions, marking India’s best-ever performance at the prestigious global event. India’s Final Cannes Lions 2025 Tally Day 5: Silver … Read more

Burger King India Launches ‘Detective Sherdil’ Combo with ZEE5 Tie-Up

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Customers across India can now enjoy a limited-time combo inspired by Diljit Dosanjh’s detective in the new ZEE5 film. BURGER KING India has teamed up with ZEE5 to roll out an exclusive ‘Detective Sherdil Combo’ celebrating the release of the comedy-mystery feature Detective Sherdil. Directed by Ravi Chhabriya and produced by AAZ Films, Offside Entertainment, and Maurya Entertainment, the film … Read more