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The poetic campaign, conceptualised by Sharon Nayak, captures the valley’s changing seasons as a metaphor for renewal, beauty, and strength. https://www.instagram.com/reel/DOyb_35FYOX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Zoya, the luxury jewellery maison from the House of Tata, has launched its latest campaign, ‘Whispers from the Valley,’celebrating the ethereal beauty and transformation of Kashmir. Shot in Srinagar during late summer, the campaign traces the valley’s natural … Read more

The new campaign uses humor and cultural cues to strengthen brand recall, positioning Chinese Wok as India’s go-to destination for Desi Chinese cravings this festive season. Chinese Wok, India’s largest homegrown Desi Chinese QSR, has rolled out a new campaign titled ‘Chinese Bole Toh, Chinese Wok’, celebrating India’s love for Desi Chinese food this festive season. … Read more

Turning every meal into a refreshing experience with India’s favourite dishes. Coca-Cola has launched a vibrant new campaign that celebrates the joy of pairing a chilled Coke with India’s beloved meals, making every bite an “aaah”-filled moment. Conceived by Ogilvy and directed by Advait Chandan, the campaign stars Diljit Dosanjh and Sanya Malhotra, combining youthful … Read more

Blending entertainment and storytelling, the campaign targets Gen Z with a mix of thrill and fun. Fanta, in collaboration with Universal Pictures, has launched a global Halloween campaign featuring horror icon Chucky – now on a mission for the world’s favorite orange drink. The limited-edition Fanta Halloween Collection packs celebrate fandom, nostalgia, and Gen Z’s … Read more

BMW India, in collaboration with Interactive Avenues and VDO.AI, has launched immersive Connected TV (CTV) campaigns for the BMW 2 Series Gran Coupé and BMW X3, blending innovation, design, and interactivity to elevate automotive storytelling. The BMW 2 Series Gran Coupé campaign featured an interactive carousel format, while the BMW X3 integrated dynamic visual backdrops, offering audiences an engaging, remote-controlled experience. Powered by VDO.AI’s … Read more