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BigTrunk Communications appoints Santosh Pawar as Senior VP – Business

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BigTrunk Communications has appointed Santosh Pawar as Senior Vice President – Business, strengthening its leadership across growth, partnerships, and market expansion. Pawar brings over a decade of national sales leadership experience from Sun TV Network, Shemaroo Entertainment, and Zee Entertainment Enterprises, with expertise in building large-scale advertiser relationships and driving revenue across regions. His appointment … Read more

Kappa CULTR Opens 2026 Edition with Kochi Pre-Party

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Kappa CULTR will kick off its 2026 edition with a pre-party in Kochi on February 7 at Hotel Casino, Wellington Island. The event serves as a curtain-raiser to the main festival, scheduled from February 20 to 22 at Bolgatty, Kochi. The pre-party will spotlight electronic and underground dance music, featuring performances by Ash Roy, DJ … Read more

Janardhan Pokala, Ex-Atlys Brand Head, Launches Independent Agency KALI

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Janardhan Pokala, former Brand Head at visa services start-up Atlys, has co-founded KALI, a multidisciplinary creative agency positioned as an integrated alternative to fragmented agency models. Headquartered in Delhi, KALI will operate across brand strategy, mainline advertising, digital, film, still production and emerging technologies. The agency aims to bring strategy, creativity and execution under one … Read more

Flipkart Reframes Romance as Everyday Effort This Valentine’s Day

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This Valentine’s Day, Flipkart is shifting the conversation around romance-from grand gestures to shared responsibility at home. With its newly launched “Choreplay Store,” the e-commerce platform suggests that doing the dishes or mopping the floor might be more meaningful than traditional romantic overtures. Video Link: https://www.youtube.com/watch?v=oM8r8OfVukg Conceptualised by Talented, directed by Tanvi Gandhi and produced … Read more

Dove India Launches Limited-Edition Bridgerton-Inspired Collection with Netflix

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Dove India has partnered with Netflix and Shondaland’s global hit series Bridgerton to introduce a limited-edition beauty collection, timed with the premiere of Season 4 on January 29, 2026. The Dove x Bridgerton collection reimagines everyday self-care through a lens of romance and opulence inspired by the world of the Ton. Featuring bespoke packaging, Dove’s signature nourishing formulations, and … Read more

Verve Media Wins Social Media Mandate for Rasoi Raga

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Verve Media has been awarded the social media and video content mandate for Rasoi Raga, a food brand rooted in North India’s royal culinary traditions. Under the partnership, the agency will manage Rasoi Raga’s social media presence and lead video-led storytelling across digital platforms. The mandate includes defining the brand’s online voice, building structured narratives, … Read more

Dinshaw’s Brings Dadi Ji Into the Rap Arena With AI-Generated Films

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Dinshaw’s has unveiled a new campaign powered entirely by generative AI, placing its dairy products at the centre of an unconventional rap battle between a confident brand representative and a quick-witted dadi ji. https://www.instagram.com/reel/DUNddaZDbnB/?igsh=MTB0dHlvdWo4enQ5MQ== Set inside a stylised rap arena, the films revolve around everyday kitchen debates. In one, the spotlight is on paneer, with … Read more

INNOCEAN Renews Global Media Mandate with Havas Media Network

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INNOCEAN has renewed its global media partnership with Havas Media Network following an internal review covering Hyundai Motor Group brands across key international markets. The renewed mandate came into effect in January 2026. Under the agreement, Havas Media Network will continue to handle media duties for Hyundai, Kia and Genesis across Europe, the Middle East, … Read more

Meta Launches ‘Scam Se Bacho’ Campaign with Neena Gupta to Promote Digital Safety

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Meta has rolled out the third edition of its anti-scam initiative, Scam Se Bacho, aimed at raising awareness about common online frauds and promoting safer digital practices. In partnership with the Indian Cyber Crime Coordination Centre (I4C) and the Securities and Exchange Board of India (SEBI), the campaign features acclaimed actor Neena Gupta alongside popular … Read more

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