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Lotto, under Agilitas Sports, has launched its latest campaign – ‘Happy Feet’, a vibrant ode to movement and individuality that places sneakers at the heart of self-expression. The campaign captures how every step reflects emotion, rhythm, and energy – echoing Lotto’s youthful, sport-inspired DNA. Set to the timeless Kishore Kumar and R.D. Burman classic “Yeh Jawani Hai Deewani”, … Read more
After 14 years of steering MGID, Sergii Denysenko transitions to the role of Chairman, focusing on shaping the company’s global strategy and long-term growth vision. His leadership legacy is celebrated as the company embarks on a new chapter of innovation and expansion. Ivan Doruda steps in as CEO, bringing fresh energy and strategic direction to drive MGID’s next phase of growth … Read more
Republic World has announced Sakshi Jain as its Senior General Manager & National Head – Branded Content, ushering in a new phase of strategic storytelling and creative innovation. With her extensive expertise, Sakshi will lead branded content initiatives across India and international markets, focusing on engaging narratives that resonate with diverse audiences. She will drive the integration of … Read more
Shailee Chatrath Tyagi has been appointed as Head of the Functional Nutrition Portfolio at Hindustan Unilever (HUL). With over 15 years of experience in building and scaling India’s iconic beverage and snack brands, Shailee brings a wealth of expertise in brand strategy, innovation, and consumer insights. In her new role, she will spearhead product development, drive … Read more
Spotify has partnered with ChatGPT to offer both free and premium users personalized music and podcast recommendations directly through OpenAI’s conversational platform. The integration extends Spotify’s reach across over 2,000 devices, including smart TVs, cars, and gaming consoles, allowing users to enjoy Spotify wherever they are. How it worksUsers simply mention Spotify in a ChatGPT conversation, connect their Spotify account, … Read more
Lukson, the fine jewellery brand from JK Star Group, has announced Vaani Kapoor as its new brand ambassador. The collaboration celebrates lab-grown diamonds as symbols of sustainable, everyday luxury, blending craftsmanship, transparency, and modern design for today’s conscious consumers. Founded in 2024 by Anand and Vedant Lukhi, Lukson is backed by the 34-year legacy of JK Star Group and is India’s first D2C … Read more
Seagram’s Royal Stag Packaged Drinking Water has launched its festive campaign, #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large, blending innovation and emotion to redefine how India celebrates. Staying true to its “Live It Large” philosophy, the brand brings together AI technology, music, and cricket to create a one-of-a-kind interactive experience. At the heart of the campaign is an AI-powered … Read more
SaffronStays, India’s leading luxury vacation home brand, has joined hands with WebEngage, a customer data and engagement platform, to redefine guest experiences through data-driven personalization. The collaboration aims to move beyond generic marketing by delivering context-rich, automated communication that strengthens engagement, loyalty, and conversions. Through this partnership, WebEngage will help SaffronStays design personalized guest journeys powered by geo-location, … Read more
Watertec India, one of the country’s leading providers of complete plumbing and bathroom solutions, has appointed PHD India, part of the Omnicom Media Group, as its integrated media agency following a multi-agency pitch. Under this partnership, PHD India will oversee media strategy, planning, and buying for Watertec, managed from its Mumbai office. The agency will adopt a data- and tech-driven … Read more
Consumer electronics brand boAt has posted a strong turnaround in FY25, returning to profitability with a consolidated net profit of ₹64.2 crore and EBITDA of ₹142 crore, compared to a net loss of ₹79.7 crore in FY24. Its parent company, Imagine Marketing Limited, reported revenue of ₹3,097.8 crore, driven by robust performance in audio products, strategic growth in wearables, and expansion into … Read more
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