Newsroom

The campaign blends futuristic design, bold creativity, and digital storytelling to capture youth attention. Fastrack has rolled out a large-scale Out-of-Home (OOH) campaign for its UFO (Unidentified Fashion Object) Collection, featuring striking 3D UFO installations across Mumbai, Bengaluru, Hyderabad, Ahmedabad, Chennai, Kolkata, and Pune. Several billboards also incorporate dynamic lighting effects to heighten visual impact and engagement. … Read more

Blending nostalgia, self-discovery, and technology, OPPO’s new Diwali film celebrates the inner glow that defines the festival of lights. OPPO India has launched its new Diwali campaign, ‘Tum Jagmagao’, starring Ranbir Kapoor and Jitendra Kumar. Moving beyond grand celebrations, the film explores Diwali as a metaphor for self-reflection and rediscovery, capturing the warmth of simple, meaningful moments. The story follows … Read more

Flair Pens has launched ‘The Right Move’, a new campaign that highlights the environmental impact of traditional wooden pencils through a child’s perspective. The initiative positions the Move 2MM Mechanical Pencil as a sustainable and conscious choice for students, parents, and educators. https://www.instagram.com/reel/DPRUn88ibiN/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Conceptualized by Schbang, the film turns the simple act of sharpening a pencil … Read more

GAIL (India) Limited’s flagship social initiative, Hawa Badlo, continues to set benchmarks in environmental communication, championing cleaner air and sustainable living across India. Since its launch in 2016, the campaign has promoted the adoption of cleaner fuels such as natural gas, biogas, and renewables, while inspiring individuals to incorporate eco-friendly practices into their daily lives. The … Read more

Schneider Electric, a global leader in energy management and automation, has unveiled the festive edition of its acclaimed ‘Bring Home the Smart’ campaign, aimed at inspiring consumers to upgrade their homes with intelligent solutions while embracing the joy of the season. The campaign showcases a range of smart home innovations, including Miluz Zeta switches with AQI indicators … Read more