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● Espressos AnyDay is a European themed cafe that has recently opened in Gurugram ● Food lovers can order from a range of beverages and cafe food India’s pioneering on-demand convenience platform, has announced an exclusive partnership with Espressos Anyday to home deliver its range of offerings to food lovers in Gurugram. Espresso Anyday is a European themed cafe … Read more
In a creative and engaging new marketing initiative, KFC India has partnered with popular entrepreneur and Shark Tank India judge Anupam Mittal to showcase their affordable Boneless Chicken range. The campaign cleverly combines humor, technology, and KFC’s signature menu items in a way that resonates with social media audiences. The Entertaining Instagram Reel The campaign … Read more
Puma has launched its latest advertising campaign, “Go Wild,” reviving the sportswear giant’s tradition of humor-infused marketing while bringing a contemporary twist to its messaging. The campaign marks a significant shift in the brand’s advertising approach, reconnecting with its playful roots while addressing the modern consumer’s desire for authenticity and self-expression. Returning to Humor with … Read more
Meta has unveiled a suite of advanced AI-powered marketing tools designed to transform how brands collaborate with creators across its platforms. Announced on March 26, 2025, these new features aim to streamline the creator discovery process and maximize the effectiveness of influencer marketing campaigns. Bridging the Gap Between Brands and Creators The latest updates build … Read more
Snapchat has unveiled an ambitious new initiative called “Snapchat Creator Connect,” a multi-city program designed to nurture and elevate India’s growing creator economy. This comprehensive initiative aims to provide Gen Z creators with the mentorship, growth opportunities, and engagement tools they need to build sustainable careers on the platform. Supporting India’s Creator Economy The launch … Read more
Bharti Airtel Vice Chairman and Managing Director Gopal Vittal has been named Chairman of the GSM Association (GSMA), the influential global mobile industry organization. Vittal, who was already serving as the acting chair, will now lead the association until the end of 2026. This prestigious appointment highlights Airtel’s growing influence in the global telecommunications landscape. … Read more
Hero Realty has announced the appointment of Rohit Kishore as its new Chief Executive Officer. Kishore joins the company with over 21 years of extensive experience in the real estate industry. In his new role, Kishore will be responsible for guiding Hero Realty’s strategic direction, overseeing operational activities, and spearheading key initiatives aimed at strengthening … Read more
By Harshavardhan ChauhaanAuthor – #NCAYB: NOBODY CARES ABOUT YOUR BRAND – The Manifesto for the Future of Marketing — When I began writing #NCAYB, it wasn’t to provoke a marketing war.It was to confront a quiet truth we’ve all known for some time: the traditional frameworks that defined marketing for decades no longer apply. Yet … Read more
Samsung India has launched an innovative marketing campaign that cleverly merges nostalgia with cutting-edge technology to promote its latest Galaxy M series smartphones. The newly released Galaxy M06 5G and M16 5G are taking center stage in a campaign that features iconic television detectives who have been solving cases on Indian screens for nearly three … Read more
Haier Appliances India has announced its continued partnership with JioHotstar as the digital streaming partner for TATA Indian Premier League (IPL) 2025. This marks the third consecutive year of collaboration between the appliance brand and the streaming platform for India’s most-watched cricket tournament. Strategic Sports Marketing Initiative Haier’s renewed partnership with JioHotstar for IPL 2025 … Read more
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