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PepsiCo India has unveiled a new summer campaign for 7UP, refreshing the brand’s long-standing ‘Super Duper Refresher’ positioning with an intensified focus on cooling and value. Central to the campaign is the 400 ml pack priced at Rs 20, positioned as an affordable, everyday refreshment choice for the Indian summer. Breaking away from conventional beverage … Read more
Goibibo has partnered with Netflix for Season 4 of The Great Indian Kapil Show, integrating travel-led giveaways into the popular comedy series through a specially designed on-show format. The collaboration blends entertainment and travel inspiration by surprising studio audience members with all-inclusive international holidays during select episodes of the season. The integration spans five episodes … Read more
Curativity has announced the launch of Cracker, a marketing-focused AI tool developed in partnership with global marketing AI platform gimmefy. Designed specifically for the Indian market, Cracker has been trained across eight Indian languages and enriched with local cultural insights, enabling India-centric image, video, and communication outputs. Positioned as a collaborative assistant rather than a … Read more
The Advertising Club has officially opened submissions for the 57th edition of the ABBY Awards 2026, set to take place during Goafest 2026. Continuing its strategic partnership with The One Club | The One Show, the ABBYs aim to further elevate Indian and regional creative excellence on a global platform. Entries for ABBY Awards 2026 … Read more
Royal Challengers Bengaluru (RCB) has announced consumer technology brand Nothing as its title sponsor for the Indian Premier League (IPL) 2026 season, marking a significant expansion of the partnership between the two brands. The announcement comes on the back of RCB’s championship-winning 2025 season and builds on Nothing’s association with the franchise in the previous … Read more
FanCode, the sports streaming platform owned by Dream Sports, has acquired the exclusive television and digital broadcast rights for the Indian Super League (ISL) 2025–26 season, marking a major milestone for the growth and accessibility of Indian football. Kaleidoscope Production and Services (KPS Studios) has been appointed as the official production partner for the league. … Read more
As excitement mounts for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) has rolled out a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’, under Hyundai Motor Company’s multi-year Premier Partnership with the International Cricket Council (ICC). The campaign celebrates India’s deep-rooted passion for cricket while reinforcing Hyundai’s long-standing emotional … Read more
Omnicom Media Group agency PHD has been appointed as the global media agency of record for Mandai Wildlife Group, following a competitive review process. The mandate spans multiple key markets, including Singapore, Australia, India, Indonesia, the Philippines, Japan, and South Korea, and will be centrally managed from Singapore. Effective January 2026, PHD will be responsible … Read more
Apple is reportedly preparing for one of the most consequential shifts in its iPhone history: the launch of a foldable iPhone. According to multiple industry and supply-chain reports, the company is expected to introduce its first foldable device in late 2026, potentially alongside the iPhone 18 series-marking Apple’s long-anticipated entry into the foldables segment. While … Read more
Bata India has unveiled a refreshed chapter of its flagship ‘Make Your Way’ campaign, appointing actor Sanjana Sanghi as the new face of the brand. The campaign shines a spotlight on the Victoria Ballerina range, reinforcing Bata’s commitment to combining style, comfort, and all-day wearability for modern Indian women. Video Link: https://www.instagram.com/reel/DUPglYxEt2J/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the core … Read more
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