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The brand’s World Heart Day film “Swipe Away Bad Cholesterol” uses wit to inspire healthier cooking choices. Fortune, a flagship brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has launched a new campaign for Fortune Rice Bran Health Oil (FRBH) on the occasion of World Heart Day. The witty TVC titled “Swipe Away Bad Cholesterol” delivers a powerful … Read more
Godrej Appliances, part of the Godrej Enterprises Group, has rolled out a new video campaign spotlighting its Front Load Washing Machines equipped with AI-Powered Turbidity Sensing Technology. The campaign addresses a commonly overlooked laundry issue – detergent residue left behind by conventional machines. Residue can dull colors, weaken fabrics over time, and even irritate the skin. … Read more
Sony AdEdge Centre of Excellence offers emerging brands access to marquee TV properties with AI-driven targeting and flexible buying models. Sony Pictures Networks India (SPNI), in collaboration with Accenture, has launched the Sony AdEdge Centre of Excellence (CoE) – a first-of-its-kind integrated advertising platform aimed at opening premium, cross-platform advertising opportunities for India’s small and mid-sized businesses … Read more
Janvi Mehta is stepping into a new chapter as Associate Vice President – Central Trading & Media Partnerships at Publicis Groupe. Grateful for her journey and learnings at WPP Media, she also acknowledges the guidance and mentorship of Muralidhar Thyagarajan, Ashwin Padmanabhan, and Nitish Shekhar. Excited to contribute to Publicis Groupe, Janvi looks forward to … Read more
Deepti Velury has been appointed CEO of Global Production at Publicis Groupe, a new role designed to enhance the company’s global content and production ecosystem. She will oversee the Groupe’s production capabilities, including content studios, AI platforms, GenAI partnerships, and hubs worldwide, focusing on personalised, scalable, and performance-driven content. Velury will leverage her expertise in … Read more
Crocs has launched its festive campaign, ‘Share the Joy’, featuring brand ambassador Rashmika Mandanna alongside Gen Z creators. Set to the retro hit “Yaar Bina Chain”, the film celebrates the playful chaos of festive gatherings, spotlighting friendship, fun, and Crocs’ signature Classic Clogs with their latest Jibbitz charms. https://www.youtube.com/watch?v=kF3UXiFNLAQ The narrative follows Rashmika and her friends as they prepare for … Read more
Coca-Cola India, in partnership with the International Cricket Council (ICC), is gearing up to energize fans and athletes at the ICC Women’s Cricket World Cup 2025, set to unfold across Guwahati, Indore, Vizag, and Navi Mumbai. The collaboration builds on Coca-Cola’s eight-year association with the ICC, reaffirming the company’s commitment to advancing women in sports and creating … Read more
Urban Company has unveiled its new ‘Instant Cleaning’ service in the UAE, designed to bring professional cleaners to customers’ doorsteps in just 30 minutes. The service caters to fast-paced urban lifestyles, offering quick solutions for surprise guests, post-party cleanups, or last-minute household needs where speed and convenience are critical. The campaign, rolled out exclusively across digital platforms such as … Read more
Dove India has launched its latest initiative, ‘Reclaim Your Curls’, featuring actor Taapsee Pannu. The campaign celebrates the individuality, strength, and authenticity of curly-haired women, encouraging them to embrace their natural texture with pride. Speaking on her association, Taapsee said: “This campaign is close to my heart because I reached out to Dove myself. I wanted to start … Read more
BHIM Payments App has launched the second edition of its annual Meethi Diwali campaign, running from October 1 to 31. The initiative transforms routine digital transactions into support for women-led artisan businesses, empowering small enterprises while adding purpose to festive payments. In collaboration with Aspire For Her, the campaign encourages users to complete ten or more transactions on … Read more
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