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Perplexity Challenges Tech Giants With Game-Changing Strategy – Will It Succeed?

In a digital landscape dominated by tech giants, Perplexity AI is making waves with its most ambitious challenge yet to established search and AI assistants. The AI-powered answer engine has recently unveiled a series of strategic moves designed to position itself as a serious competitor to both Google’s search dominance and OpenAI’s ChatGPT. The Bold … Read more

BluSmart Faces Leadership Crisis Amid Acquisition Rumors

BluSmart, India’s electric ride-hailing company, is experiencing significant turbulence with multiple senior executives departing and strategic assets being sold. According to a Morning Context report, CEO Anirudh Arun has exited following investor tensions, with Nandan Sharma taking over leadership responsibilities. The executive exodus extends beyond the CEO position, with Chief Business Officer Tushar Garg, Chief … Read more

SEBI Introduces Identity Verification for Social Media Advertisements

The Securities and Exchange Board of India (SEBI) has implemented new regulations requiring registered intermediaries to verify their identities before advertising on digital platforms such as Google and Meta. Announced on Friday, this initiative aims to combat the growing problem of investment scams proliferating across YouTube, Facebook, Instagram, WhatsApp, X, Telegram, and the Google Play … Read more

Shreya Badola Joins Wit & Chai Group as New Group Account Director

Creative media agency Wit & Chai Group has welcomed Shreya Badola as their new Group Account Director. In this position, Badola will concentrate on developing client relationships and growing the agency’s client roster. Badola brings more than 15 years of industry experience to the role, with deep expertise across content creation, communications, public relations, marketing, … Read more

Edelman India Welcomes New CEO Bhavna Jagtiani in Leadership Restructure

Edelman has appointed Bhavna Jagtiani as CEO of its India operations, promoting her from her previous role as Chief Operating Officer. Simultaneously, Kunal Arora has been elevated to Head of Digital for the Asia-Pacific region after serving as Managing Director for India Digital and APAC Studio Lead. Both will report to Rakesh Thukral, Edelman’s APAC … Read more

SNICKERS’ Latest Ad Shows How Office Hunger Turns Chaotic

Mars Wrigley India has unveiled its newest treat – SNICKERS Peanut Brownie – combining delicious brownie flavor with the classic caramel, peanuts, and chocolate that fans love. To promote this exciting addition, the brand has released a clever TV commercial that perfectly captures their hunger-satisfaction message in a way that will make you laugh. The … Read more

The ABBY Awards 2025 powered by One Show to be held at the Goafest on 21-23rd May 2025

Marking its 56th edition, The Advertising Club’s ABBY Awards powered by One Show, continues to strengthen its position as South Asia’s gold standard that honours creative and media excellence. This year the awards ceremony will be held  on 21st, 22nd, and 23rd May, 2025 during Goafest 2025, jointly hosted by The Advertising Club and the Advertising Agencies Association of India, at the Taj Cidade de Goa Heritage and Horizon, Goa.  The esteemed Awards Governing Council (AGC), comprising … Read more

PTC Network Celebrates the Success of the Inaugural PTC Rising Star Entertainment Award 2025

Mohali, March 22, 2025 — PTC Network proudly announces the resounding success of the inaugural PTC Rising Star Entertainment Award 2025, held at a scintillating award ceremony in Mohali. This ground breaking event celebrated the remarkable talent and achievements of emerging artists and entertainers from various categories spreading across the entertainment industry, setting a new benchmark for … Read more

David Warner and Harsha Bhogle Call Out Indian Airline Experiences

When cricket personalities speak, the world listens. In a recent wave of airline criticism, Australian cricketer David Warner and beloved commentator Harsha Bhogle have taken to social media to share their frustrating travel experiences, sparking a conversation about passenger treatment in Indian aviation. David Warner’s Air India Ordeal On Saturday, David Warner made waves with … Read more