Newsroom 
Yakult Danone India has joined hands with popular animated character Shin Chan for a nationwide campaign promoting children’s gut health. Timed with the release of Shin Chan: The Spicy Kasukabe Dancers in India on September 26, the initiative uses Shin Chan’s playful personality to make gut health fun and relatable for kids and their families. The campaign highlights an … Read more
boAt, the Indian audio wearables brand, has unveiled its latest speaker, the PartyPal 700, in collaboration with Netflix India, celebrating Aryan Khan’s directorial debut, The Ba**ds of Bollywood*. Produced by Red Chillies Entertainment, the series has sparked a social media frenzy and topped Netflix trends within 24 hours of its release. The ad campaign integrates the speaker into … Read more
This Diwali, Paragon, the popular footwear brand, has unveiled a new campaign that captures the joy of family bonds and shared festive moments. The TVC showcases a multi-generational Indian family coming together, highlighting the warmth, laughter, and the little imperfections that make celebrations truly memorable. Conceptualised and executed by Tumeriq Integrated Marketing Solution, Paragon’s creative agency, the … Read more
Nutraceutical brand Own Your Body (OYB), founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has onboarded actor Hrithik Roshan as its new brand ambassador. The partnership supports OYB’s mission to deliver high-quality, natural, and science-backed wellness solutions to a wider Indian audience. Known for his disciplined and balanced lifestyle, Roshan will feature in campaigns and digital initiatives encouraging … Read more
Pulse, the popular candy brand from FMCG major DS Group, has launched the 5th edition of its flagship digital property, Pulse Ka Pandal, under the Pulse of India campaign. Live on www.pulsekapandal.in from September 22 to October 2, 2025, the platform blends gamification, cultural storytelling, and social interactivity to recreate the grandeur of Indian festivals online. This year’s edition introduces an immersive Festive Treasure Hunt Game, transforming … Read more
Liberty Shoes, one of India’s most enduring footwear brands with a 65-year legacy, has rolled out the amplified edition of its campaign “Mera Joota Hindustani Hai.” The initiative celebrates India’s cultural diversity, design innovation, and renewed swadeshi sentiment, positioning Liberty as more than just a footwear brand – as a symbol of national pride and everyday style. … Read more
Fantasy sports giant Dream11 has officially shifted to a free-to-play format following India’s recent legislation banning money-based online games. The platform now allows users to play fantasy sports contests for free, win prizes daily, and engage with brand-sponsored competitions, creating a more interactive, measurable experience for advertisers. With over 250 million users spanning metros to Tier 4 towns, Dream11 remains one of … Read more
Meghana HS has been promoted to Group Head – Digital at WPP Media, a move she announced via LinkedIn earlier this week. In her previous role as Manager – Digital Planning and Strategy, Meghana spearheaded campaigns across digital, OTT, influencer, and performance marketing platforms, driving stronger brand reach and improved ROI for key clients. With over five years of … Read more
VIP Industries Ltd., one of India’s leading luggage manufacturers, has announced the appointment of Atul Jain as its new Managing Director for a five-year term, effective September 23, 2025. Jain succeeds Neetu Kashiramka, who stepped down from the role during the company’s recent board meeting but will remain with VIP until October 31, 2025 to ensure a smooth transition. An alumnus of IIT-Delhi and IIM-Calcutta, … Read more
Royal Enfield has unveiled a stunning new campaign featuring Sawai Padmanabh Singh of Jaipur riding the brand’s iconic Classic motorcycles across picturesque European landscapes. More than an advertisement, the film evokes a sense of nostalgia and wanderlust – journeys that feel both untaken and strangely familiar. Set to a soulful score by Rushil Ranjan, Abi Sampa, and the … Read more
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