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Aishwarya Rai Bachchan Highlights Inner Confidence in New L’Oréal Paris Campaign

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L’Oréal Paris has unveiled the latest instalment of its global Lessons of Worth series, featuring long-time brand ambassador Aishwarya Rai Bachchan. Staying true to the brand’s iconic message-“Because I’m worth it”-the campaign takes on the modern-day challenge of self-worth in the age of social media. In the powerful new film, Aishwarya addresses how online validation-through likes, shares, and … Read more

As Memes Go Viral, Arth Electrolytes Banks on Arjun Kapoor for New Campaign

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Actor Arjun Kapoor may be the subject of widespread memes, but hydration brand Arth Electrolytes is turning the trend to its advantage. In its latest campaign, launched by Emcure Pharmaceuticals, Kapoor stars in a tongue-in-cheek ad that coincides with a viral meme storm surrounding him. The meme in question stems from a 2017 promotional event for Half Girlfriend, where Kapoor jokingly … Read more

OpenAI launches India-exclusive ChatGPT Go plan at ₹399/month

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OpenAI has introduced ChatGPT Go, a new India-exclusive subscription plan priced at ₹399 per month. The move aims to make its AI tools more accessible to Indian users, one of the company’s fastest-growing markets. The launch follows recent comments by OpenAI founder Sam Altman, who noted in a podcast that India may soon surpass the U.S. as the company’s … Read more

22feet Tribal Worldwide bolsters leadership with Anvita Arora, Shyam Nair’s return

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22feet Tribal Worldwide has strengthened its leadership with the return of Anvita Arora as Vice President & Head of Mumbai and Shyam Nair as Executive Creative Director. Together bringing over 30 years of experience across digital, strategy, and brand building at leading networks like Ogilvy, VML, Lowe, and Creativeland Asia, the duo will focus on … Read more

Rana Daggubati Stars in JioStar’s Pro Kabaddi Campaign for Telugu Titans

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In the build-up to Season 12 of the Pro Kabaddi League (PKL), JioStar has launched its latest high-octane campaign titled “Ghus Kar Maarenge,” featuring popular actor Rana Daggubati. The campaign underlines aggression and fearless gameplay, setting the tone for the upcoming season, which kicks off on August 29 with Telugu Titans facing off against Tamil Thalaivas in … Read more

Rapido Launches ‘Ownly’ Food Delivery Pilot in Bengaluru

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Rapido, widely known for its bike taxi services, has taken its first steps into the food delivery market with the soft launch of its new platform, Ownly, in select Bengaluru neighbourhoods. The pilot is currently operational in Byrasandra, Tavarekere, Madiwala (BTM Layout), Hosur-Sarjapur Road (HSR Layout), and Koramangala. What sets Ownly apart from incumbents like Zomato … Read more

Mastercard Awards $180M Global Media Mandate to WPP Media

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In a major shift in global media alignment, Mastercard has appointed WPP Media as its new global media partner, taking over from Dentsu Carat, which held the account for over a decade. The mandate covers media strategy, planning, and buying across 70 countries, marking a significant $180 million win for WPP, according to AdWeek. In addition to the media account, Ogilvy-part … Read more

District by Zomato Ties Up with HSBC India to Elevate Urban Cultural Experiences

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District by Zomato, the lifestyle and going-out vertical of Zomato, has announced a long-term strategic partnership with HSBC India. As part of this collaboration, HSBC becomes the exclusive banking partner for District’s curated cultural experiences-spanning music festivals, food events, comedy nights, and lifestyle gatherings across India. This alliance arrives at a time when India’s going-out ecosystem is witnessing … Read more

ShareChat appoints Neha Markanda as Chief Business Officer for ShareChat and Moj

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Homegrown social media company ShareChat (Mohalla Tech Pvt. Ltd) has appointed Neha Markanda as Chief Business Officer for both ShareChat and Moj, as it eyes rapid revenue growth and stronger advertiser engagement. A seasoned leader with over two decades of experience across Google, Meta, GSK, PepsiCo, ITC, and HCL, Markanda brings deep expertise in brand … Read more

Lyndon Louis joins Exicon Group as National Creative Director

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Lyndon Louis has joined Exicon Group as National Creative Director, moving from McCann Health India where he served as Executive Creative Director. With leadership roles at Brand Care, Havas Life Sorento, and Saatchi & Saatchi Focus, he brings rich experience in healthcare and creative advertising. Louis has also been a jury member at prestigious industry … Read more

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