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WhatsApp has rolled out new calling features aimed at making both personal and professional conversations more interactive, organised, and user-friendly. The update introduces the ability to schedule group calls, allowing users to plan ahead by sending invitations to individuals or entire groups. Participants will receive notifications when the call is about to begin, ensuring better coordination. In … Read more
NDTV India has appointed Syed Suhail as its new Senior Executive Editor and Prime-Time Anchor, further strengthening its editorial leadership. Known for commanding Hindi prime-time television, Suhail has consistently led the 9 PM slot, garnering nearly 19 million weekly viewers-marked by both reach and retention. With a journalism career spanning 19 years, Suhail has worked across … Read more
Max Fashion has announced actor Siddhant Chaturvedi as its first-ever male brand ambassador, marking a significant moment for the brand’s evolution. This partnership launches alongside Max’s new campaign: “How New Is Your New?” Chaturvedi leads the campaign that reflects Max Fashion’s commitment to fast, trend-forward collections, with new styles dropping weekly. He joins existing ambassadors Kalki Koechlin and Alaya F, expanding the brand’s … Read more
New Delhi: Redcliffe Labs has reappointed Gautam Gambhir as its National Brand Ambassador for another two-year term, furthering a four-year-long collaboration. This renewed partnership highlights a shared vision to promote a prevention-first approach to healthcare across India. As Redcliffe expands its national footprint, Gambhir will continue to lead awareness campaigns focused on early detection and proactive health management. The brand aims to make high-quality diagnostics accessible, … Read more
Fintech company PayU has launched its latest brand campaign titled ‘Ho Jayega’, spotlighting the resilience and contribution of India’s micro, small, and medium enterprises (MSMEs) to the nation’s digital economy. Conceptualised by creative agency Moshi Moshi, the campaign film draws from the everyday optimism of small business owners, using the phrase “Ho Jayega” as a central theme. It showcases merchants from … Read more
Amazon Prime Lite subscriptions to be available to OTTplay customers in two ways – through bundled offerings with OTTplay’s partner Internet Service Providers across 1000+ cities and towns in India, and as a top-up at ₹799 per year for OTTplay Premium subscribers OTTplay Premium, India’s leading AI-powered OTT aggregator, has joined hands with Amazon Prime … Read more
Discovery is celebrating 30 years in India with a new campaign titled ‘My Discovery’, honouring its journey of sparking curiosity and shaping minds since its arrival in 1995. Coinciding with its global 40th anniversary, the campaign reflects Discovery’s commitment to telling powerful stories through a mix of education, adventure, and entertainment. From early hits like Man vs … Read more
Vodafone Group has renewed its media buying partnership with Carat, a dentsu agency, following a competitive review. The renewed contract spans three years, starting 1 January 2026, and covers 11 key markets across Europe, the Middle East, and Africa (EMEA). The deal extends a six-year relationship between Vodafone and dentsu. Under the new mandate, Carat will continue to manage media buying for Vodafone and VOXI across … Read more
Art-E Mediatech has secured the full creative mandate for Dylect, a growing lifestyle tech brand, following a competitive multi-agency pitch. The partnership will see Art-E take charge of end-to-end marketing strategy for the brand. As part of the mandate, the agency will oversee creative planning, social media strategy, media buying, influencer marketing, performance marketing, brand strategy, and digital ad production. The goal is … Read more
L’Oréal Paris has unveiled the latest instalment of its global Lessons of Worth series, featuring long-time brand ambassador Aishwarya Rai Bachchan. Staying true to the brand’s iconic message-“Because I’m worth it”-the campaign takes on the modern-day challenge of self-worth in the age of social media. In the powerful new film, Aishwarya addresses how online validation-through likes, shares, and … Read more
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