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Zebronics Acquires iBall, Paving the Way for a Strategic Brand Revival

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Homegrown electronics brand Zebronics India has announced the acquisition of iBall, marking a significant development in India’s consumer technology space. The move signals iBall’s return to the market with a renewed vision, strengthened by Zebronics’ operational scale, distribution strength, manufacturing capabilities, and service ecosystem. Founded in 2001, iBall emerged as one of India’s earliest premium … Read more

Moneycontrol Eco Pulse Shows India’s Economy Holding Steady Momentum in December

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India’s economic momentum remained steady in December 2025, according to the newly launched Moneycontrol Eco Pulse Index, a high-frequency monthly indicator designed to track real-time economic activity. The index stood at 53.4 in December, signaling stronger-than-average conditions, as readings above 50 indicate expansion compared with the previous month. Several high-frequency indicators supported the positive momentum. … Read more

CNBC-AWAAZ Gears Up for Union Budget 2026 with ‘Aatma Nirbhar Bharat ka Dum’

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As India prepares for the Union Budget 2026–27, CNBC-AWAAZ is set to deliver comprehensive and high-impact coverage under its theme, ‘Aatma Nirbhar Bharat ka Dum’, highlighting the nation’s growing economic strength and journey towards self-reliance. Scheduled to be presented on February 1, 2026, the Union Budget remains India’s most significant financial event, influencing incomes, taxation, … Read more

Enterr10 Network Launches Dangal Podcast To Expand Digital Storytelling

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Enterr10 Network has officially rolled out the Dangal Podcast under its banner, marking a strategic move to strengthen its digital-first content portfolio and expand storytelling beyond television. The podcast, titled “D’ Talks with Masala Chai”, is designed to offer candid, engaging and authentic conversations with well-known personalities from the entertainment industry, giving audiences a deeper … Read more

Godrej Introduces Ai-powered Washing Machines Designed For Handloom Care

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This Republic Day, Godrej Appliances has launched a new initiative aimed at preserving India’s rich handloom heritage by making everyday care of traditional fabrics easier. Through its ‘Tested for Handlooms’ campaign, the brand is introducing AI-powered front-load washing machines that are specifically designed to handle delicate Indian handloom textiles. India’s handloom fabrics-from Kerala’s Kasavu and … Read more

Thyrocare Brings Madhuri Dixit On Board To Champion Preventive Healthcare

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Thyrocare Technologies has appointed actor Madhuri Dixit as its brand ambassador, reinforcing its commitment to promoting preventive healthcare and regular health monitoring among Indian consumers. The announcement was made on the occasion of India’s 77th Republic Day, marking a symbolic step in the brand’s ongoing effort to encourage early diagnosis and routine testing. The association … Read more

Philips India Names Rasha Thadani As Brand Ambassador For Hair Styling Range

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Philips India has appointed Rasha Thadani as the brand ambassador for its hair styling range, marking a new chapter in the brand’s efforts to connect with Gen Z and young millennial consumers. The announcement coincides with the launch of its new digital film, ‘Designed for Indian Hair’, which highlights Philips’ India-first approach to hair styling … Read more

Giva’s Valentine’s Film Uses Satire To Spotlight Thoughtful Love Gestures

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GIVA has unveiled its Valentine’s Day brand film titled ‘All Yours. Love, Sealed in Silver’, using humor and satire to reflect the realities of modern relationships and redefine what truly counts as a green flag in love. Video Link: https://www.instagram.com/reel/DT-TqSHD2Ak/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ== The film takes a playful look at everyday relationship quirks that many couples recognize instantly. … Read more

Lodestar Um Wins Integrated Media Mandate For Amazon Music In India

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Lodestar UM, part of Omnicom Media India, has secured the integrated media mandate for Amazon Music in India following a competitive review process. With this win, the agency will be responsible for driving full-funnel media activation for the music streaming platform. The mandate will see Lodestar UM deploy its Full Color Media (FCM) framework to … Read more

Ixigo Trains Extends Rohit Sharma Partnership For Second Straight Year

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ixigo, India’s AI-driven travel platform, has renewed its association with Indian cricketer Rohit Sharma as brand ambassador for ixigo Trains for a second consecutive year. First onboarded in November 2024, Sharma will continue to front the brand as ixigo Trains looks to strengthen its connect with rail travellers across the country. Over the past year, … Read more

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