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Balaji Telefilms Unveils Kutingg, a Mobile-First Platform Built for Everyday Viewing

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Balaji Telefilms has expanded its digital footprint with the launch of Kutingg, a new entertainment platform designed around daily consumption habits and mobile-first audiences. The platform went live on 19 January 2026, introducing a steady slate of original fiction, non-fiction, and vertical-format content aimed at habitual viewing rather than event-driven releases. The launch event saw … Read more

Ritz Media World Secures Integrated Marketing Mandate for Forbes Fab-Luxe Residences

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Ritz Media World (RMW) has been appointed as the creative and integrated marketing partner for Forbes Fab-Luxe Residences, a premium branded luxury residential project located in Greater Noida West. The mandate further reinforces RMW’s positioning as a specialist agency in branded and luxury real estate communications. Under this engagement, RMW will lead brand strategy, creative … Read more

WPP Unveils WPP Production to Power Next-Generation Global Content Creation

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WPP has announced the launch of WPP Production, a strategic move aimed at unifying its global creative and production capabilities under a single, integrated platform. Effective from 23 February 2026, the transition brings together Hogarth-WPP’s global production company-with production teams and expertise from across the WPP network, creating a consolidated offering built for scale, speed, … Read more

NXTFACE Taps Women’s T20 League Momentum with Jemimah Rodrigues-Led OTT Campaign

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NXTFACE has launched a new digital-first campaign featuring Indian cricketer Jemimah Rodrigues, strategically timed with the ongoing Women’s T20 League. The campaign is anchored on Jio Hotstar, where the brand appears as a co-presenter, and is further amplified across YouTube and social media platforms to ensure consistent visibility throughout the tournament. The initiative reflects NXTFACE’s … Read more

PNG Jewellers Welcomes Ranbir Kapoor to Strengthen Its National Brand Story

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PNG Jewellers has announced Bollywood actor Ranbir Kapoor as its new brand ambassador, marking a significant step in the brand’s journey toward deeper national recognition. The association will begin in January 2026, with Kapoor joining the brand alongside its existing ambassador, reinforcing PNG Jewellers’ image as a name rooted in tradition yet aligned with modern … Read more

Visit Dubai’s Winter Film Shows Anushka and Virat Experiencing the City’s Many Surprises

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Visit Dubai has unveiled the latest film in its “Dubai, Ready For A Surprise” series, featuring Anushka Sharma and Virat Kohli exploring the city during its winter season. Part of the Dubai Department of Economy and Tourism’s ongoing partnership with the couple, the film reinforces Dubai’s promise of offering something new to every visitor-whether it’s … Read more

HDFC Life’s New Campaign Connects Parenting Values with Future Financial Security

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HDFC Life has unveiled a new brand campaign that thoughtfully explores how parenting values and long-term financial planning together shape a child’s future. Instead of centering on products, the film focuses on the everyday choices parents make-choices that quietly influence a child’s mindset, confidence, and preparedness for life ahead. Set against the realities of rising … Read more

JioStar Frames India’s T20 World Cup 2026 Campaign as a Battle Against History

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JioStar has launched its campaign for the ICC Men’s T20 World Cup India & Sri Lanka 2026, positioning the tournament not merely as a title defence but as a chance to challenge history itself. Conceptualized by JioStar’s creative team and led by Rohit Sharma, India’s captain and 2024 T20 World Cup winner, the campaign underscores … Read more

Pocket FM Brings Marvel Heroes to Life in Hindi Audio Series

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Pocket FM has joined forces with Disney Publishing APAC to launch 36 exclusive Marvel audio series in Hindi, making India the newest hub for immersive superhero storytelling. Fans can now experience adventures featuring iconic characters like Spider-Man, The Avengers, and Wolverine through multi-episode audio arcs that blend cinematic emotion with mobile-first accessibility. Veronica Cabalinan, VP … Read more

Netflix’s Competition Now Goes Beyond Streaming, Says Ted Sarandos

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Netflix is no longer competing only with other streaming platforms-it is now vying for viewer attention against digital giants like YouTube and Instagram. This shift was highlighted by Netflix co-CEO Ted Sarandos during a recent earnings call and investor discussion, where he spoke about the company’s evolving competitive landscape amid its acquisition bid for Warner … Read more

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