Newsroom 
The surge in Connected TV highlights evolving audience habits and deeper engagement opportunities for platforms and advertisers. Media consulting firm Ormax Media has released the fifth edition of The Ormax OTT Audience Report: 2025. Conducted in June and July 2025, the study is based on a robust sample of 15,600 respondents across urban and rural India. According to … Read more
VML India has elevated Milan Nakrani to Head of Media from Assistant GM – Media. With over 14 years in digital media, including a long stint at Mirum, Nakrani has evolved from managing campaigns to leading integrated media strategy. Known for blending data, creativity, and technology, he aims to build future-ready media ecosystems, explore emerging … Read more
A celebration of every age, fitness level and lifestyle in India’s fitness movement India’sleading fitness and wellness platform cult hosted cult UNBOUND Challengers, a nationwide quarterly fitness challenge spanning 104 cult centres across six cities, drawing more than 7,000 participants to compete in strength and endurance events and earn All-India rankings. The community-driven competition took … Read more
Kotak Mahindra Asset Management Company Ltd. (KMAMC), popularly known as Kotak Mutual Fund, has unveiled a nationwide campaign titled “SIP Karo, Naya Future Start Karo.” The initiative addresses the rising issue of quick money addiction, urging investors to move away from speculative shortcuts-such as gambling, lotteries, and fake social media tips-that often lead to financial distress. At the heart … Read more
Vestige Marketing Pvt. Ltd., one of India’s leading homegrown direct selling companies, has launched its latest initiative-‘Suraksha Bandhan’-a campaign that redefines protection through the lens of self-care and menstrual hygiene. Featuring DewGarden Fly sanitary napkins, the campaign encourages women to embrace wellness as an act of empowerment and self-love. Traditionally, protection has been perceived as something … Read more
Spotify has rolled out a new campaign featuring Bollywood duo Kareena Kapoor Khan and Saif Ali Khan, spotlighting the power of personalisation at the heart of the platform’s music experience. Titled ‘Spotify Gets You,’ the campaign cleverly captures the bond between listeners and Spotify’s tailored recommendations-often so precise that it feels as though the platform understands users better … Read more
Personal care brand Oshea Herbals has announced Bollywood actress Nushrratt Bharuccha as its new face, reinforcing its mission to bring together herbal wisdom and modern science for safe, effective, nature-led beauty solutions. With a portfolio of over 450 products across skincare, haircare, bath & body, and salon categories, Oshea Herbals has steadily built its reputation over the past decade by blending natural ingredients … Read more
Marico Limited has announced actor Fatima Sana Shaikh as the new brand ambassador for Kaya, its dermatologist-developed skincare range. The move underscores Marico’s efforts to strengthen Kaya’s connect with a new generation of consumers seeking authentic, science-backed beauty solutions. Kaya’s portfolio comprises 75+ products, co-created with dermatologists and designed specifically for Indian skin. The range spans solutions for acne, pigmentation, sun … Read more
Spice and food brand ZOFF Foods has announced the appointment of Chef Natasha Gandhi-Season 6 MasterChef India finalist and Forbes India Top 100 Digital Star-as its first Digital Ambassador, reinforcing its commitment to a digital-first growth strategy. The move follows ZOFF’s recent offline retail tie-ups with Reliance Retail and D-Mart, along with its entry into the ready-to-cook segment. As Indian households increasingly demand healthy … Read more
Youth fashion powerhouse Wrogn, part of Aditya Birla’s TMRW portfolio, has launched its latest campaign, “Wrogn. But Real.”, with Bollywood actor Ibrahim Ali Khan as the face of the brand. Known for its bold, unconventional positioning, Wrogn continues to push its message of embracing individuality over unrealistic standards of perfection. https://www.instagram.com/reel/DOnvXHKD_nd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign is built around a simple but powerful … Read more
All Rights Reserved @2025ViralVault
