Newsroom

Publicis Groupe has announced the integration of Publicis India into BBH, marking a significant step in the group’s India-specific execution of its global Leo Constellation framework. While the operational structure will see a shift, the agency will continue to operate under the larger Publicis Groupe identity within the Indian market, ensuring continuity for clients and … Read more

Zomato has launched a new video-led campaign featuring Indian cricket star Smriti Mandhana, focusing on healthy eating as a practice of discipline and consistency rather than restriction. The campaign positions everyday food choices as deliberate decisions that contribute to long-term personal growth and overall wellbeing. The film draws a parallel between Mandhana’s professional journey and … Read more

Deconstruct Skincare has launched a new campaign titled #BringBackBarbershops, turning the spotlight on India’s neighborhood barbershops and their enduring cultural significance. The campaign positions these local spaces not merely as grooming outlets, but as deeply rooted social institutions built on trust, routine, and human connection. Shot across South India, the campaign features real barbers speaking … Read more

Budweiser 0.0 has launched In the Hands of Fans, a new campaign that marks the start of its partnership with the International Cricket Council (ICC) for the ICC Men’s T20 World Cup 2026. Moving away from athlete-centric storytelling, the campaign places cricket fans at the heart of the sport, recognizing their role in shaping cricket’s … Read more