Newsroom 
Priyanka Chauhan has been appointed Vice President – Ajio Luxe at Reliance Brands Limited, where she will lead growth and elevate the luxury fashion experience on the platform. With over a decade of leadership across retail, e-commerce, and omnichannel operations, she brings deep expertise from roles at Bestseller India, Ritu Kumar, Snapdeal, and Gap Inc. … Read more
Balaji Wafers has appointed Creativefuel as its social and digital partner, marking the beginning of a strategic, year-long collaboration aimed at strengthening the brand’s presence across social media platforms in 2026. The move signals Balaji Wafers’ growing focus on digital-first brand building as consumer engagement increasingly shifts online. The partnership reflects a broader trend among … Read more
Google Ads has announced a major policy update that will significantly impact India’s online gaming and digital advertising ecosystem. Effective January 21, 2026, the platform will ban all advertisements promoting Rummy and Daily Fantasy Sports targeting Indian users. This decision follows the implementation of the Promotion and Regulation of Online Gaming Act (PROGA), 2025, and … Read more
The Pro Wrestling League (PWL) has unveiled a compelling teaser ahead of its much-anticipated 2026 season, marking the league’s official return to India’s sporting calendar. Scheduled to kick off on January 15, 2026, the new season promises high-intensity action, emotional storytelling, and a renewed focus on the grit that defines competitive wrestling. Rooted in a … Read more
Jos Alukkas has unveiled its latest brand campaign, ‘My Best Friend’s Wedding’, starring Dulquer Salmaan, Keerthy Suresh, and veteran actor Suhasini Maniratnam. Conceptualized by Toki Creative Collective, the campaign reflects how weddings today are becoming more thoughtful, collaborative, and emotionally driven, while still remaining rooted in tradition. Set against the backdrop of a wedding, the … Read more
KFC India has started 2026 on a bold and indulgent note with the launch of its all-new Dunked range, introducing a sauce-loaded twist to its iconic chicken favourites. Designed to be fully dunked-not just dipped-the range delivers an unapologetically saucy and flavor-packed experience for chicken lovers. The Dunked range debuts with a Fiery Texas BBQ … Read more
Mumbai: As the New Year rolled in with its usual flood of ambitious resolutions, Kurkure chose to take a refreshingly honest route. Staying true to its philosophy of ‘Chatpate Se Sab Patein’, the brand launched a digital-first campaign that replaces unrealistic promises with chatpata, relatable resolutions rooted in everyday Indian behavior. For over 25 years, … Read more
Techno Paints and Chemicals has appointed cricket legend Sachin Tendulkar as its brand ambassador for the next three years, aiming to strengthen its presence across India and support its upcoming growth initiatives. The company, which has established a strong footing in the domestic paints sector over the past 25 years, currently operates in eight states … Read more
Leeford Healthcare has announced Bollywood actor Tiger Shroff as the brand ambassador for its Orthopedic & Mobility Aids division and launched a nationwide campaign, ‘Fit Raho, Hit Raho’, aimed at positioning orthopedic supports as proactive lifestyle essentials rather than just post-surgical tools. With increasing awareness around posture, mobility, and long-term joint health, the campaign addresses … Read more
Mumbai: Integrated marketing and technology agency Schbang has kicked off 2026 with the release of an original music video, reflecting its bold, energetic, and unapologetically creative spirit. Designed as a tribute to its partners and collaborators, the film celebrates a year marked by trust, scale, and shared ambition across mainline, media, performance, AI, and digital … Read more
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