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iCubesWire Films, a part of iCubesWire Martech group, announced the launch of its new offering called Stop Shots. The new studio will exclusively work on creating 10-15 second Ad films to deliver impactful messages in a crisp, short format. The studio will tap into data intelligence and consumption trends to predict and analyze consumer behavior. … Read more
Benefits may be paused for members not living in the same household. YouTube is tightening enforcement of its Premium Family Plan rules, echoing Netflix’s earlier crackdown on password sharing. The platform has begun notifying users that Premium benefits may be paused if family members are found living outside the same household. Users have reported receiving emails titled “Your YouTube Premium … Read more
Portronics, a leading name in consumer electronics, has entered into a high-profile alliance with the Patna Pirates as their Official Gadget Partner for the upcoming Pro Kabaddi League (PKL) 2025 season. Seasoned as PKL’s most decorated team-with an unmatched record of three consecutive titles, the Patna Pirates offer Portronics a powerful platform to showcase its innovation in audio and lifestyle tech. The … Read more
New Delhi: In a landmark move, the GST Council– chaired by Finance Minister Nirmala Sitharaman, has approved sweeping tax reforms that will simplify India’s Goods and Services Tax regime into a two-slab structure: 5% and 18%, effective September 22, 2025. A new 40% levy has been introduced for sin and luxury goods, including tobacco products, aerated drinks with added sugar, and high-end vehicles. … Read more
Havas India has officially launched Gate One, its global business and digital transformation consultancy, marking a strategic expansion that strengthens its ability to deliver cutting-edge services in customer experience, marketing transformation, digital innovation, data strategy, and AI consulting. Gate One will operate under the Havas Creative Network within the Havas Village India, becoming the sixth global agency launched by Havas in the … Read more
Online food delivery giant Swiggy has increased its platform fee to ₹15 per order, marking its third hike in just three weeks. The move comes as the platform looks to leverage the ongoing festive demand while addressing mounting losses – especially from its quick-commerce vertical, Instamart. The platform fee – charged over and above delivery charges, GST, and restaurant commissions – has grown steadily … Read more
Unny Radhakrishnan will step down as CEO of Digitas India at the end of September, concluding a five-and-a-half-year stint with the agency and Publicis Groupe. Joining in 2020 after a leadership role at SHEROES, he brought over two decades of experience in digital, consulting, and technology, having earlier built Maxus into GroupM’s first fully integrated … Read more
Skechers, the comfort technology company, has signed Indian fast bowler Mohammed Siraj as its newest brand ambassador. The Gujarat Titans and Team India pacer will now compete in Skechers cricket footwear and feature in campaigns across the brand’s performance and lifestyle divisions. Commenting on the association, Siraj said, “Comfort and focus are everything for me on the field. Skechers gives me … Read more
Wellbeing Nutrition has unveiled its latest awareness campaign titled “Slow Release Supplements: Designed for Better Absorption”, highlighting the science behind nutrient absorption and its role in supplement efficacy. As demand for Magnesium, Omega-3, and Multivitamins rises due to lifestyle stress, poor sleep, and heart health concerns, the brand is shifting focus to a largely overlooked but critical aspect: … Read more
Publicis Groupe India’s bespoke unit ‘Team Drive’, in collaboration with Škoda Auto India, has unveiled ‘Recess’, the latest film in the ongoing ‘Fans Not Owners’ campaign. The creative mandate continues to be led by BBH India, under the Groupe’s ‘Power of One’ approach tailored specifically for Škoda. Following the well-received ‘Doda’ film, ‘Recess’ brings a fresh perspective by spotlighting the emotional connection young fans have … Read more
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