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Tanishq, the jewellery retail brand from the Tata Group, has launched a new brand campaign featuring actor Ananya Panday as the face of the brand. Titled “Give Wings to the Girl Within”, the campaign celebrates the enduring emotional connect women share with natural diamond jewellery and coincides with the brand’s Festival of Diamonds. Conceptualised by … Read more
Alchemist Marketing Solutions Group has acquired Triton Communications, a legacy Indian advertising agency founded in 1991, marking a strategic move to diversify its business beyond its core real estate and healthcare focus. With this acquisition, Alchemist aims to strengthen and expand its integrated marketing offerings across FMCG, D2C, services, durables, and corporate sectors. Triton Communications … Read more
Kajaria Ceramics has announced the extension of its partnership with Royal Challengers Bengaluru (RCB), with Kajaria Tiles continuing as the Principal Sponsor of the RCB Women’s Team. The renewed association builds on a collaboration that began with the inaugural season of the Women’s T20 League in 2023 and has since grown alongside the league’s rising … Read more
Adani SportsLine-owned Gujarat Giants have announced a new partnership with Everyuth Naturals as the franchise’s official skincare partner for the 2026 season of the Women’s T20 League. As part of the association, the Everyuth Naturals logo will feature prominently on the lead arm of the Gujarat Giants’ playing jersey, strengthening the brand’s on-ground visibility throughout … Read more
Britannia The Laughing Cow has rolled out a new campaign titled ‘Snacking Ka New Angle’, aimed at repositioning its Cheese Triangles as a convenient, everyday snacking option rather than just a cooking ingredient or side accompaniment. The campaign seeks to simplify snack-time choices by encouraging consumers to look at cheese from a fresh perspective. Conceptualised … Read more
Warner Bros. Discovery (WBD) has officially rejected Paramount Skydance’s revised $108.4 billion acquisition proposal, citing significant risks, uncertainties, and shareholder costs. In a letter to shareholders, the board stated that the offer remained inadequate and lacked certainty regarding completion, making it less favorable compared to WBD’s existing merger agreement with Netflix. Samuel A. Di Piazza … Read more
Crunchyroll, the global anime streaming platform, has partnered with Indian cricketer Shubman Gill to strengthen anime’s growing cultural presence in India. The collaboration underscores anime’s expanding appeal among Gen Z and millennial audiences, bridging the worlds of sports and storytelling. The partnership focuses on fan-centric initiatives and cultural moments, combining cricket’s mass appeal with anime’s … Read more
The Indian research and insights industry grew to ₹29,008 crore in FY2025, a 10.9% increase over FY2024, according to the Market Research Society of India (MRSI). The report highlights steady expansion powered by analytics services, rising international demand, and wider adoption of advanced data capabilities. This growth mirrors broader economic trends and the increasing reliance … Read more
JPMorgan Chase has reached an agreement to assume Apple’s credit-card programme from Goldman Sachs, marking the end of a high-profile partnership that had anchored Goldman’s consumer banking ambitions. Under the deal, JPMorgan will become the issuer of the Apple Card, one of the largest co-branded credit cards in the U.S., managing balances of approximately Rs … Read more
In a rare industry-first, five of Mumbai’s leading FM radio stations came together for a simulcast campaign to highlight the ongoing redevelopment of Dharavi. Titled Radio Community Ek Saath, the two-hour broadcast aired on December 24, from 8:30 am to 10:30 am, across Radio Mirchi, BIG FM, Red FM, Radio Nasha, and Radio City, marking … Read more
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