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Shyam Steel has appointed Harmanpreet Kaur, captain of the Indian women’s cricket team, as its brand ambassador, reinforcing the company’s focus on strength, responsibility, and evolving decision-making roles within Indian households. The partnership aligns with Shyam Steel’s broader communication strategy that recognises the growing influence of women in choices related to home construction, safety, and … Read more
Women-focused helmet brand Tvarra has roped in Indian cricketer Jemimah Rodrigues as an investor partner, marking an equity-based association rather than a conventional celebrity endorsement. The partnership underscores a shared commitment to women’s safety, functional design, and everyday mobility. Unlike short-term brand endorsements, Rodrigues’ association positions her as a long-term stakeholder involved in shaping the … Read more
Quick commerce platform Zepto has quietly rolled out an in-app UPI payments feature, signaling a growing shift among large delivery platforms to internalize payment flows and streamline the checkout experience. The move allows users to complete UPI transactions directly within the Zepto app, without being redirected to third-party payment apps such as Google Pay or … Read more
Dentsu has launched dentsu.Connect in India, marking an important milestone in the network’s global data and technology transformation. dentsu.Connect is Dentsu’s unified global operating system, designed to bring together data, creativity, media, technology, and talent into a connected delivery model that enables smarter decisions and measurable business outcomes. Aligned with dentsu’s global framework, dentsu.Connect allows … Read more
Kaizzen has expanded its communications offerings with the launch of Kaizzen AI Collective, a new service vertical focused on embedding artificial intelligence across communications strategy, storytelling, amplification, and measurement. The initiative will operate alongside the consultancy’s existing services, including public relations, crisis communication, digital and social, creative and production, insights, and public affairs. The AI … Read more
The TATA Women’s Premier League (WPL) returns for its fourth season from January 9 to February 5, 2026, with JioStar locking in a strong and diverse group of sponsors-highlighting the league’s growing stature in India’s sports and marketing ecosystem. As the official broadcaster and streaming partner, JioStar has onboarded 15 brands for WPL 2026. The … Read more
WPP Media has renewed its integrated media mandate for Reckitt India while adding e-commerce media responsibilities, further deepening a partnership that began in 2023. The expanded remit reinforces WPP Media’s role as a long-term strategic partner, supporting Reckitt’s brand building, media effectiveness, and digital growth ambitions in India. Under the renewed agreement, Wavemaker will continue … Read more
Meta has temporarily paused plans to expand the availability of its Ray-Ban Display smart glasses beyond the United States, citing limited inventory and unexpectedly high demand. The decision comes just months after the product’s debut, signaling a stronger-than-anticipated consumer response to Meta’s first smart glasses featuring an integrated display. Launched in September and made available … Read more
Tata CLiQ Luxury has rolled out its latest End of Season Sale (EOSS) campaign with author and entrepreneur Twinkle Khanna at the center, positioning New Year shopping as an exercise in smart indulgence rather than impulsive spending. The campaign reframes luxury purchases as thoughtful decisions that help define personal style for the year ahead. Titled … Read more
Federal Bank has revealed The Fortuna Wave, its refreshed brand identity, signaling a thoughtful evolution as the Bank strengthens its position as a modern, future-ready financial institution. The unveiling took place in Mumbai in the presence of the Bank’s leadership team and brand ambassador Vidya Balan. The new identity is designed to improve visibility and … Read more
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