ZEE5 Blends Storytelling and Gifting in Immersive ‘Saali Mohabbat’ Launch
ZEE5 has unveiled a multi-layered marketing campaign for its original crime–mystery thriller Saali Mohabbat, extending the film’s narrative beyond the streaming platform into everyday cultural touchpoints. Designed as a digital-first, insight-led initiative, the campaign brings together social media, influencer storytelling, on-ground activations and a strategic brand partnership. At the heart of the launch was ZEE5’s … Read more